Olfactory Biosciences Corp. Announces Name Change; New Trading Symbol ‘OLFC’

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Olfactory Biosciences Corp. is the leading producer of non-invasive Behavioral Modification Products, The purpose of the name change is to better reflect the Company's product line that includes 12 NOXO Behavioral Modification Balms and 10 NOXO Nasal Olfactory Inhalers that deliver scent molecules into the brain's olfactory receptors.

Olfactory Biosciences Corp., (OTC Pink Sheets: OLFC) (formerly Adoodle, Inc.; OTC Pink Sheets: ADDE) announced today that it has changed its name from Adoodle, Inc, to Olfactory Biosciences Corp, effective today, April 20, 2010. The company is the leading producer of non-invasive Behavioral Modification Products, http://www.noxobmp.com

The purpose of the name change is to better reflect the Company's product line that includes 12 NOXO Behavioral Modification Balms and 10 NOXO Nasal Olfactory Inhalers that deliver scent molecules into the brain's olfactory receptors.

NOXO products are proprietary formulations of unique all natural ingredients, which are soy-based, absorbed into the skin and not visible after application. Products are based on olfactory perception altering technology.

Richard Stevenson, President of Olfactory Biosciences Corp stated that "Our new corporate name reinforces our strong position in the olfaction industry as we produce innovative and affordable products to meet the growing market demand that will result in strong future operating and financial performance."

NOXO products are for sale at an introductory 50% discount from retail price at http://www.noxobmp.com .

NOXO Autism Aid is available FREE for qualifying customers at http://www.autismaidsnoxo.com .

About Olfactory Biosciences Corp.

Olfactory Biosciences Corp.’s NOXO division is focused on developing a variety of products that can modify behaviors such as appetite, stress, anxiety, mood, memory and sugar cravings. The company's first of eleven products to reach commercialization was NOXO’s Odor inhibitor, which has the ability to alter the brain’s ability to smell horrific odors. The odor is still there and it's not masked. The brain does not however, register its normal reaction to it. The uniquely formulated NOXO Odor Inhibitor is based on the advanced olfactory perception altering technology of all these new NOXO products.

For dealers and inquiries, please consider NOXO’s products to feature as part of your retail store, catalogue or service. Our headquarters are located in Pennsylvania where seasoned teams of business professionals develop winning strategies for products in the health and wellness industry. We are the exclusive manufacturer and/or wholesale distributor for these unique and effective products for modifying behavior. If you have questions or need additional information, please do not hesitate to call (484) 278-1626 or complete our online inquiry form at: http://www.noxoinfo.com/dealer

Investor & Media Relations:
Tel: 951-657-8840

Safe Harbor for Public Companies
Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects," and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include, but are not limited to, demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders. Olfactory Biosciences Corp., "The Company" currently does not file periodic filings with the Securities and Exchange Commission but will publish financials on the Olfactory Biosciences Corp. website as they become available.

Richard Stevenson
Olfactory Biosciences Corp., Inc
333 E. Lancaster Ave.
Suite 317
Wynnewood, PA 19096
USA
Phone: 484-278-1626

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GERALD BRODSKY

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