Foothill Ranch, Calif. (PRWEB) April 22, 2010
iBN Sports continues its efforts to become the Internet’s premier destination for basketball broadcasts by forming a strategic alliance with the Active Network. Technology provider Active.com, a division of The Active Network, Inc., produces and manages iHoops.com, the official youth basketball initiative of the NBA and NCAA. As part of its agreement with iBN Sports, iHoops.com will be able to enrich its video content to help engage and interact with the 23 million people who participate in basketball each year.
“Teaming up with the Active Network to support the iHoops initiative is a big step for our basketball coverage on iBN Sports,” says iBN Sports CEO John Mudge. “This solidifies our effort to provide the most comprehensive basketball coverage on the Internet. No entity is doing more for the future of the game than iHoops and choosing Active.com as its technology partner proves they’re serious about utilizing the Web to reach out to the basketball community. We’re excited to play a role in that effort and be part of their team.”
“We are pleased to be working with IBN to provide high-quality video streaming of a range of events,” commented Alan Cole, vice president of Media + Marketing at Active Network. “This further enhances our best-of-class offerings for iHoops.”
Michael Conley, Executive Vice President, iBN Sports is looking toward the future broadcast initiatives at iBN Sports by focusing on youth sports and partnering with other websites, media partners and federations that share that vision. "This arrangement helps to ensure the long-term vision of iBN Sports as a worldwide leader in Internet sports programming for youth basketball. Whether the target audience is made up of athletes, fans, sponsors, teams, or leagues, the focus is on the future of the sport and applying new media to create an engaging and positive experience."
About iBN Sports
iBN Sports is an Internet-based television broadcast network providing world class coverage of live sports, archived footage on-demand, news, highlights and other unique programming that reveals the compelling stories of the sports world. Current and past programming has included professional and amateur sports alike from local high schools to international federations. A sampling of these sports includes: mixed martial arts (MMA), professional baseball, boxing, high school football, basketball, baseball and several action, outdoor and motor sports. iBN Sports markets and distributes sports content through its alliance of global media partners, sports channels, clubs, governing bodies, sponsors, radio, television, print, restaurant chains, and web partners. Production and content are driven by an experienced group of Hollywood branding, design, and media experts. iBN is headquartered in Orange County, California and operates worldwide through its partnerships and affiliates.
About The Active Network, Inc.
Active Network delivers integrated technology solutions, marketing services and online media properties that enable and encourage participation in activities and events. For more information, please visit http://www.ActiveNetwork.com. Active.com, a division of Active Network, is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate.
iHoops is the official joint youth basketball initiative of the NCAA, WNBA and the NBA. Its mission is to establish a structure and develop programs to improve the quality of youth basketball in America in order to enhance the athletic, educational and social experience of the participants. For more information on iHoops programs go to http://www.ihoops.com