Ad-Gen Licenses New Invention

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Ad-Gen recently signed a licensing contract for Geraldo Mercado’s new invention, The Hinged Cutting & Serving Knife. This marks another success for the Montgomery IP Associates family who specialize in helping individuals turn their invention ideas into new products.

Licensing is the goal for a lot of clients that contact Ad-Gen with their new products. We are excited for Mr. Mercado and look forward to seeing the success of his product with consumers.

Ad-Gen helps another client license an invention. Geraldo Mercado’s patented invention, the Hinged Cutting & Serving Knife, is a hinged knife that makes removing the first slice of cake simple and perfect. Initially Mr. Mercado came to InventSAI, a company that provides counseling and research for inventors. After learning that nothing like it existed on the marketplace, InventSAI coordinated legal services through Montgomery Patent & Design to file a patent and prosecute the invention. After filing the patent and making it patent pending, the client was transferred to Ad-Gen for new product marketing services. Ad-Gen was responsible for creating and executing a marketing campaign and materials geared towards manufactures, distributors, and retailers.

“It was very exciting when Ad-Gen called me with news that a few companies had interest in my idea. Ad-Gen handled the negotiations with professionalism and helped me partner with a company that would be in my best interest. They were able to secure a handsome licensing agreement on my behalf,” said Inventor Mercado.

Licensing the Hinged Cutting & Serving Knife is a leading company in the distribution of consumer products selling to major national retailers, mail order catalogs, home shopping channels and direct response television in the United States and Canada. The exciting new product is currently in production with a mid-year target date for release to consumers. Inventor Mercado is “thrilled that [his] patented invention not only came to life, but that he will see his invention selling in stores.”

Neil Montgomery, Director of Operations for Ad-Gen, says that “Licensing is the goal for a lot of clients that contact Ad-Gen with their new products. We are excited for Mr. Mercado and look forward to seeing the success of his product with consumers.” Licensing is where a company will make and sell a patented or patent pending product with the inventor receiving royalties on sales.

About Ad-Gen
Advertising & Business Generation, LLC (Ad-Gen) is part of the Montgomery IP Associates Group and is a full-service, innovative agency that represents exciting new products from small businesses, entrepreneurs, and individual inventors.

Ad-Gen has all of the tools that its clients need to stay ahead and grow in this fast-paced world, including online marketing, advertising, branding, prototyping, public relations, and more. Under the leadership of Neil Montgomery, who is a successful inventor and entrepreneur, Ad-Gen has extensive industry relationships - developed over many years - that allows it to present newly patented or patent pending products to industry insiders.


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Kristen Benner
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