Yahoo! Media Properties to Feature Links to for Original Content

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Appolicious Inc. Helps Consumers Discover Apps for iPad™, iPhone™, Android and Other Mobile Devices

We are excited to partner with Yahoo! to bring our content on mobile apps to a much broader audience

Appolicious, Inc., publisher of the Appolicious family of websites for finding and learning about iPad, iPhone and Android apps, today announced that links to its content would be included on Yahoo!’s industry-leading media properties including Yahoo! News, Yahoo! Sports and Yahoo! Finance.

Under the terms of the agreement, links to Appolicious’ original articles about the latest apps will be featured in relevant content on Yahoo!’s media properties. Users who click on an Appolicious link will be directed to a co-branded site featuring original text and videos, extensive social networking functionality including curated app lists, personalized recommendations, ratings, reviews, profiles, app pages, developer listings, and app search. In addition, Yahoo! users will be able to automatically join the Appolicious site using their Yahoo! ID and password.

"We are excited to partner with Yahoo! to bring our content on mobile apps to a much broader audience,” said Alan Warms, founder and CEO of Appolicious Inc. “By linking to our content throughout Yahoo!’s media sites, we will be able to bring a best-in-class experience to consumers and advertisers.”

About Appolicious Inc.:
Appolicious Inc. was founded in 2009 with the goal of making it easy for users to find the perfect iPhone apps and Android apps. Appolicious Inc. combines social networking, journalism and technology to help users find the best of tens of thousands of apps available today. Appolicious is not affiliated with any mobile device maker or carrier, and Appolicious Advisor reporters are independent journalists without ties to the mobile industry.

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Bill Perry
March 24 Media
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