"Moonshoot is excited to launch the Magic Garden in the Sky in Japan, so that children here can get a safe, effective, and fun start in learning English," said Tom Kalinske, Moonshoot's Executive Chairman.
(PRWEB) April 21, 2010
Moonshoot, a startup whose mission is teaching English to children globally, launched its online service, the Magic Garden in the Sky, in Japan today. With a subscription price of just ¥1500 per month, the Magic Garden in the Sky offers parents an effective, economical, and fun start for their children in learning English. Subscribers gain access to Moonshoot’s online gaming and learning site, and they receive monthly shipments of educational toys and items, including story books, plush dolls, activity sheets, trading cards, and other merchandise.
“In our increasingly globalized world, English is an important skill,” said Tom Kalinske, Moonshoot’s Executive Chairman. “English is also very difficult to learn, especially in places like Japan. Getting a head start in childhood can make a critical difference in later fluency. Moonshoot is excited to launch the Magic Garden in the Sky in Japan, so that children here can get a safe, effective, and fun start in building a foundational knowledge and vocabulary in English.”
The Magic Garden in the Sky program is designed for children ages 4-8 years old, and it requires no prior knowledge of English. Its online component is built to be fun, so that children desire to come back and spend time at the site. It includes several online games, a pronunciation center, and a virtual goods shop where children can dress up their characters or decorate their virtual homes. Integrated into this experience is a strong education pedagogy and adaptive learning approach called the Moonshoot Method. In its first release, the Magic Garden in the Sky enables a child to establish an English vocabulary of 350 words.
In addition to accessing the online service, Magic Garden in the Sky subscribers will receive monthly shipments of supplemental educational materials. These materials are designed to reinforce the specific words and ideas that a child will have seen and used in the online experience. This parallel approach is a key to Moonshoot’s differentiated learning method.
“Moonshoot’s Magic Garden in the Sky provides an important starting point for any child learning English as a foreign language. It focuses on building a child’s vocabulary of common words, which is an important, useful first step. Blending the online experience and the supplemental materials also can provide a host of education benefits.” said Robert Calfee, Professor Emeritus of Education and Psychology, Stanford University and Moonshoot’s Education Officer.
Moonshoot’s mission is to spark English learning in children globally. It was formed by co-founders CEO) and Jay Jamison (President) in November 2007. Its executive team includes a strong roster of executives from the education, media, toy and video game industries, including Tom Kalinske, former CEO & Chairman of Leapfrog, President of Knowledge Universe, CEO of Sega of America, and CEO of Mattel.