XAP Corporation Introduces RECRUITME for Better Targeting and Returns on Student Recruiting Efforts

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XAP Corporation has announced today the launch of RECRUITME™ CRM tool, which allows college and universities the ability to reach highly-selective target audiences defined by career interests, aspirations, course of study interests, college majors, and other criteria.

XAP Corporation has announced today the launch of RECRUITME™ at the annual meeting of the American Association of Collegiate Registrars and Admissions Officers in New Orleans. The RECRUITME CRM tool allows college and universities the ability to reach highly-selective target audiences defined by career interests, aspirations, course of study interests, college majors, and other criteria. In addition, RECRUITME enables outreach to the school building level. The combination of highly-refined targeting and school building focus makes RECRUITME unique among college recruiting tools.

“RECRUITME is at the nexus of XAP’s 20-year history of advancing college access and the Obama administration’s clear focus on increasing college access for all students,” said XAP’s Chief Executive Officer J. Michael Thompson. “The compelling aspect of RECRUITME is its ability to reach out to select groups of students in select schools based upon shared characteristics like aspirations, ethnic group, or career interests. These are the kinds of criteria that just aren’t available in other systems.”

RECRUITME was designed after several discussions with XAP’s school district clients about their desire to ensure their highly-qualified, but potentially “under-recruited” students obtained visibility with colleges and universities who might not know about them otherwise.

“We are actively looking for district and post-secondary partners for opportunities to pilot RECRUITME in this fashion,” added Thompson. “At the same time, RECRUITME is also a cost-effective tool for any recruiting program that wants more highly selective targeting than is currently available through traditional means.”

The company indicated RECRUITME will be available in fall 2010 in time for the 2011 college recruiting season.

About XAP
XAP Corporation is the industry leader in college access and career success products. The company has developed and hosts 25 statewide and regional college access and career portals, works with nearly 1,000 college and university application clients, and more than 25,000 schools and agencies across North America in helping students reach the educational and career goals. XAP products are accessible to over 50% of the U.S. population through statewide and regional college access portals, school and district sites, and state and federal workforce centers. For more information, visit http://corp.xap.com

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DAVID FONG
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