Moonshoot Announces Research Collaboration with Educational Testing Service

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Collaboration to study and drive continuous improvements in Moonshoot’s educational impact

"We are excited to be working with Moonshoot," said Dr. Philip Tabbiner, ETS's Senior Vice-President and General Manager, Business Development, Partnerships and Global. "In our ... globalized society, English language skills are more and more important."

Moonshoot, a startup whose mission is teaching English to children globally through an online interactive gaming experience, today announced that it will be collaborating with Educational Testing Service (ETS) of Princeton, New Jersey, USA, a world-renowned educational research and assessment development organization. ETS’s assessments include the TOEFL® and TOEIC® tests, two of the world’s most prominent English-language assessments. Through this research collaboration, ETS will study the educational impact and efficacy of Moonshoot’s “Magic Garden in the Sky” service, now publicly available in Japan.

“We are excited to be working with Moonshoot,” said Dr. Philip Tabbiner, ETS's Senior Vice-President and General Manager, Business Development, Partnerships and Global. “In our increasingly globalized society, English-language skills are more and more important. As the creator of the TOEFL and TOEIC tests, ETS has a core competency in researching and assessing English-language capabilities. Moonshoot has a compelling product vision and a world-class team, focused on sparking English-language learning in children everywhere. ETS looks forward to working with Moonshoot on this important research initiative.”

“Moonshoot is thrilled to be collaborating with ETS,” said Tom Kalinske, Moonshoot’s Executive Chairman. “Moonshoot is passionately committed to delivering measurable results in learning English through its products. When parents purchase our products, we have an important responsibility to them — we must provide a useful, effective start for their child in learning English. By establishing this relationship with ETS, along with our recently announced Moonshoot Education Advisory Board, Moonshoot is building a strong connection with the academic and research community. These efforts and partnerships are keys to driving forward on our commitment to delivering learning results for our users.”

About ETS
At nonprofit ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, companies, educational institutions and government agencies by providing customized solutions for teacher certification, English-language learning, and elementary, secondary and post-secondary education, as well as conducting education research, analysis and policy studies. Founded in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® test and The Praxis Series™ assessments — in more than 180 countries worldwide.

About Moonshoot
Moonshoot’s mission is to spark English learning in children globally. It was formed by co-founders Koji Kato (CEO) and Jay Jamison (President) in November 2007. Its executive team includes a strong roster of executives from the media, toy and video game industries, including Tom Kalinske, former CEO & Chairman of Leapfrog, President of Knowledge Universe, CEO of Sega of America, and CEO of Mattel.

Moonshoot announced that it has raised $6.6 million in venture financing, led by Alsop Louie Partners and TL Ventures.


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Christine Betaneli
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