Severa Welcomes New Board Members

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Tarja Pääkkönen and Mikko Suonenlahti to strengthen corporate development

Severa Corporation, a leader in professional services automation, is proud to welcome Tarja Pääkkönen and Mikko-Jussi Suonenlahti as new board members today. Pääkkönen and Suonenlahti will provide knowledge and insight in the corporate world to enhance Severa`s business development activities.

Tarja Pääkkönen is an expert in sales, marketing and brand strategy, and will concentrate on these issues for Severa's Board of Directors. Pääkkönen works in Itella Corporation as Senior Vice President, Corporate Sales and Marketing and she is member of Itella Executive Board. She was one of the main architects of Itella's brand renewal, which garnered international recognition, and helped launch Itella's growth throughout 15 European countries and Russia. Previously, Pääkkönen worked almost 10 years in Nokia in different global executive positions and was also member of Nokia Mobile Phones Management Board. Pääkkönen earned her PhD for studies in corporate strategy. She is also member of Board of Directors in Marimekko, Olvi Group and HYY Group.

Mikko Suonenlahti has over 25 years of experience in business development and growth management, with special focus on fast growing, international technology companies. Throughout his career, Suonenlahti has served on the board of 23 companies located in the United States and Finland. Previously, Suonenlahti held a position on the board at OpenAir (a NetSuite company), which similar to Severa offers professional services automation tools. Suonenlahti is currently a Senior Advisor for DFJ Esprit, the European affiliate of the California based Draper Fisher Jurvetson, and for VeraVenture in Finland.    

"We are extremely pleased with the composition of our Board of Directors and the support it brings for future development", stated Severa CEO Ari-Pekka Salovaara. "Tarja Pääkkönen and Mikko Suonenlahti have experience in the industry that will be a great asset to a fast growing technology firm such as Severa. Their knowledge and experience will help us achieve our growth objectives for the coming years in Finland and abroad."

Three existing board members will continue in their roles on the Severa Board of Directors, including Ari Korhonen as the Chairman of the Board, Severa's CEO Ari-Pekka Salovaara and Digia's Senior Vice President, Tommi Laitinen.

Severa facilitates project management by intuitively organizing projects, customers, work hours and billing in a single application. Its award winning solution is used on a daily basis by more than 6,000 companies around the globe. Severa 3 is offered online, and serves project based organizations in the fields of advertising, IT, business consulting, law, engineering and architecture.

Further information:
Severa Corp                                
Ari-Pekka Salovaara                        
Tel. +358 44-056 3966                        

About Severa
Severa Corporation is a leading provider of SaaS-based professional services automation software. It's designed to take the pain out of project management for small- to medium-sized businesses. Severa 3 is offered online as a hosted solution for advertising and PR agencies, IT Service companies, consulting, engineering, law and architecture firms. Severa enables efficient management of customers, projects, work hours and billing in one system. Severa's transparency with project data helps communicate business objectives, optimize resource allocation and reduce revenue leakage. Severa won the Red Herring Top 100 Global Winner Award in 2008. For more information on Severa Corporation visit

Severa Press Contact:
Karoliina Caforio, Communications Manager, Severa / pr (at) / +358 45 127 5352

All trademarks contained within this press release are the sole property of their respective owners and are hereby acknowledged.


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Marketing Severa
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