m62 Urges Presenters to Revise Their Use of Colour

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m62 Highlights to Presenters the Importance of Using Colour Carefully on PowerPoint Slides.

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It is important to really understand what makes a presentation look good – a professional looking presentation can really impress the audience.

m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters to use colours carefully in PowerPoint design.

Unattractive and unprofessional slides have a negative effect on audience attention, and impressions of amateurism are reflected back onto the presenter. One of the easiest mistakes to make when creating a PowerPoint slide is to use colours that don’t work well together. Colours that clash make slides look cheap and unprofessional.

Instead, designers should stick to a set colour scheme, such as the company colours. This creates a more professional looking image, ensuring that nothing clashes and that every shade on screen complements each other. Attractive slides are more impressive and help engage the audience. They also keep a company presentation on-brand and match the template design.

The easiest way to ensure that colours are standardised is to set up a colour palette within PowerPoint. Users can either use one of those available in PowerPoint, or set up a custom scheme using specific RGB references. This places all chosen colours in the colour palette, enabling the user to select them from the toolbar. Colour palettes can be saved with templates, and sent out to all users within a company.

Nicholas Oulton, Founder of m62, commented: “It is surprising how often presenters use clashing colours in their presentations. At m62, we have strict guidelines on this. Every presentation is produced with the client’s colour scheme in mind, and all colours are checked to make sure that they complement each other and do not clash, whilst still enabling the audience to see each detail clearly.

“Correct use of colour is one of the important checks included in our Objective Quality Standards, a test which each of our presentations must pass before it can be signed off. It is important to really understand what makes a presentation look good – a professional looking presentation can really impress the audience.”

m62 has produced over 10,000 presentations for a wide range of clients, including blue-chip brands such as BP, Siemens and Microsoft. m62 offers a range of services from presentation skills training to free PowerPoint templates, and operates from offices in the UK, US and Singapore.

For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.

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Jessica Pyne
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