Small Business Owners Should Focus Social Networking Efforts

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Most Small Business Owners have little time and money to promote their businesses. Yet without promotion, they will fail to grow. To maximize promotional efforts, Small Business Owners should focus their Social Media efforts by creating their own niche Social Networking Website.

To maximize social media efforts, small business owners should strongly consider creating their own social networking website.

More than four out of five US adults now participate online socially, according to the independent research company Forrester. This statistic, combined with the fact that social media efforts can cost much less than traditional advertising has caused many small business owners to jump without thinking. As a result, opinions are mixed as to whether social networking is even good for business.

Small business owners fail to benefit from social networking when they spread themselves too thin. They participate in too small of a way on several different networks, rather than focusing their efforts on one social network. Marginal network participation comes across as insincere and can seriously damage a business person’s credibility. To maximize social media efforts, small business owners should strongly consider creating their own social networking website.

Small Business owners can create a social networking website in minutes using a well established platform such as Ning. Ning provides a simple-to-use interface and can be fully integrated with any existing Facebook page, Twitter account or Wordpress blog.

Networks should center on whatever niche the small business serves and not the small business itself. For example, a camera shop owner could create a site for photography buffs. The network could allow members to share photos and tips for taking good pictures. The shop owner could make regular blog posts which include valuable information for members. They could also communicate with members using the forum, thus establishing a long term relationship with potential customers.

Technology Publisher, Custom Solutions recently released an EBook titled, “How to Build a Popular Social Network Using Ning”. Written specifically for small business owners, the guide walks someone through creating and customizing their own social networking website. The EBook includes practical and effective strategies for growing a social networking website capable of supporting thousands of members.

Small business owners interested in learning more about how they can use social networking to promote their business should go to the Custom Solutions website at For a limited time, all EBook orders will include a free autographed copy of the inspirational book, “No Limits: How I escaped the Clutches of Corporate America to live the Self-Employed Life of my Dreams.”

About Custom Solutions:
Custom Solutions specializes in making high-end internet-based technology accessible to individuals and small business owners. Their mission is to level the playing field of business.


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Sara Morgan
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