Chanel Opposition to No6 Trademark Terminated by USPTO

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With international support No6 Nail Color now challenges Chanel. No6 is sold throughout the United States at Payless Shoe Stores and shall be expanding to 6000 locations with additional retail chains in Fall 2010.

“We now challenge Chanel. So, wherever and whenever Chanel chooses, we will be there.”

Chanel Inc., the international luxury goods purveyor, challenge to the No6 cosmetic trademark registration of Anise Cosmetics has been terminated. Anise Cosmetics is a highly respected supplier of nail lacquer and treatments throughout the United States, Canada and United Kingdom through numerous retail chains, including Walmart, DSW and Payless Shoes.

“For the past decade, as a private entrepreneur, with integrity and hard work we have built our business with multiple brands. Without any basis in law or fact Chanel challenged our No6 Nail Color trademark,” says Neal Wallach, Managing Director of Anise Cosmetics. “Most other companies would have been intimidated and acquiesced, but we did not and stood up to Chanel. The United States Patent and Trademark Office alerted us that Chanel’s objection was terminated. This is a lesson for all entrepreneurial companies to bear in mind.” (

“As we have seen with Proctor & Gamble’s current comparative marketing campaigns for its Regenerist and Cover Girl brands, which boldly question the inflated prices of department store brands, we want to remove the illusory aura of these brands, starting with Chanel. We have much international support and now challenge Chanel. It’s just like 1976 in Paris, when small unknown Napa Valley wines won a blind wine tasting challenge against the best French wines, we know that our value priced No6 Nail Color is superior to Chanel’s $23 bottle of nail lacquer. So, wherever and whenever Chanel chooses, we will be there,” states Wallach. “However, we do admit,” muses Wallach, “At 10 times the retail price of No6 Nail Color the Chanel nail lacquer does include a little cardboard box.”

The No6 Nail Color product is a patented Made in USA formula, which is the highest quality available in the world and used by many expensive department store and professional brands. The founder of Anise Cosmetics, Tam Tran, customizes every seasonal color to insure that on-trend colors are always provided to customers. The only feature that sets No6 apart from high-priced international fashion brands is the aggressive value pricing that discount and mass retailers are able to offer their shoppers. Since August 2010, No6 Nail Color ( has been exclusively available at Payless Shoes, but will be expanding to approximately 6000 locations with additional retail chain stores in Fall 2010.

About Anise Cosmetics:
Anise Cosmetics is passionate about beautiful nails. It’s our only business… providing the highest professional quality nail colors and treatments to women worldwide at a value price. All our products, whether our own brands (Anise and No6) or those made for our many retailers, are Made in USA and use the finest (and most expensive) color pigments available in the cosmetic industry. With four collections each year, Anise offers stylish colors to women who love beautiful nails, latest fashion trends and healthy lifestyles. Our Nail-Aid ( product line, unlike other international brands, has never used toxic chemicals in its formula and is the #1 nail care company in its commitment to provide the most effective and safest treatments. For more information, please visit

Corporate Contact:
Jeff Miller
JMiller (at) anisecosmetics (dot) com
+1 305.937.1202

No6, Nail-Aid and Anise are trademarks of Anise Cosmetics, LLC All other trademarks mentioned in this document are the property of their respective owners.


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