Biloxi, MS (PRWEB) April 23, 2010
The Broadband Multimedia Marketing Association (BMMA), an international organization dedicated to helping telephone companies advance the adoption and use of broadband services, recently announced the winners of the 2010 Best in Class Marketing awards.
The Marketing Innovation Awards go to the service provider and vendor companies that best display innovation in broadband product marketing theory, practice or operations. The Marketing Excellence Awards are presented to the service provider and vendor companies that best display excellence in the field of broadband marketing execution.
And the winners are:
1] Marketing Innovation Award - Vendor (Hostopia)
For: Mass Mail Migration Product (SNAP)
SNAP is a new technology developed and deployed by Hostopia (http://www. hostopia.com) that helps service providers migrate email users without the risks of service interruption, email content errors and the end-user churn that can result from these problems.
Hostopia has used SNAP to successfully migrate over 400,000 email users from a variety of legacy email platforms operated by aPlus.net to Hostopia's EasyMail platform, featuring WebMail 6.0. Hostopia is currently in discussions with a number of other large service providers to migrate their email platforms using SNAP.
2] Marketing Innovation Award - Service Provider (Bell Canada)
For: Usage-Based Billing Awareness Campaign
In an effort to increase customer awareness of usage-based billing (UBB), Bell Canada launched an Internet microsite called "My Internet usage" (http://www.bell.ca/MyInternetUsage). The site features tutorials that explain the concept of usage, bandwidth estimation tools, an Internet usage tracker that monitors current and past usage, the ability to sign-up for email-based notifications when consumers are near their usage allowance, details on Bell Canada's various high-speed Internet packages and an extensive Q&A document with answers to common questions around usage.
Since launching the microsite in 2009, consumers have made it one of the most visited areas of Bell Canada's web site. In addition to providing customers with relevant on-line tools to manage their own usage, Bell has also proactively communicated to customers that are likely to be impacted by usage-based billing. The communication provided each customer with clear information about their usage history and how they were trending. It is Bell's goal to provide a positive usage experience and to ensure flexibility in our customer offering to accommodate individual and household changing usage needs.
3] Marketing Excellence Award - Service Provider (GVTC)
For: 40 Mbps FTTH Product Launch
GVTC Communications (http://www.gvtc.com) markets voice, broadband, cable television and security monitoring to a customer base spanning 2,000 square miles, in 11 counties across North San Antonio, the Texas Hill Country and Southeast Texas. GVTC is currently in the midst of a five-year, $35 million project to upgrade its copper and coaxial network to a state-of-the-art fiber-to-the-home (FTTH) system. When the upgrade is complete, more than half of GVTC's customer base will be connected to its fiber network -- further positioning GVTC as the dominant FTTH provider in the area.
The FTTH upgrade provides GVTC with a unique marketing opportunity. The fiber upgrade enables many customers, for the first time, to receive all four of GVTC's core products: voice, broadband, cable television and security monitoring. To capitalize on this important revenue-generating opportunity, GVTC's sales and marketing team was tasked with maximizing its take rate, increasing its market penetration and fending-off competition from Fortune 50 competitors.
An additional marketing opportunity developed in December of 2009 when GVTC leveraged its FTTH network to rollout a 40 Mbps Internet product -- the fastest available in South Texas. The marketing team capitalized on this competitive advantage by enhancing its overall marketing campaign and generating media coverage about the launch to produce immediate sales for this new product.
In 2009, GVTC exceeded its sales goals with a multi-faceted marketing strategy that reinforced brand awareness while creating consumer demand for products made available through the FTTH expansion and the 40 Mbps rollout. The result was a year of steady growth across all product segments -- particularly in broadband -- during an economy in which many companies experienced flat or declining revenues.
4] Marketing Excellence Award (Vendor) -- Occam Networks
For: Broadband Stimulus Package Microsite
Occam Networks' Broadband Stimulus Plan (BSP) Microsite is a branch of Occam Networks' corporate website designed to provide service providers with information to help understand and stay up-to-date with the ever-changing and, at times, confusing Broadband Stimulus Plan. The BSP Microsite (http://www.occamnetworks.com/bsp) was established and maintained by a multi-disciplinary team to aid service providers in need of help to prepare for, and act on, responding to the two Notices of Funds Availability (NOFAs) to date. This team includes Occam expertise in key areas including system engineering, legal, marketing and sales.
Seeing the plethora of information and details that were made available in regards to the Broadband Stimulus application and funding activities, Occam Networks established the BSP Microsite as a one-stop shop for the most relevant Broadband Stimulus resources in an easy-to-find, easy-to-navigate microsite. These resources include podcasts, a blog, breaking news, regulatory consulting, FAQs, and webinars.
BMMA member companies
2Wire, Actiontec Electronics, Afni, Inc., Alcatel-Lucent, AT&T, Bell Aliant, Bell Canada, Cincinnati Bell, Frontier Communications, GVTC, Harrisonville Telephone, Hawaiian Telcom, Hostopia, MTS Allstream, North State Communications, Netsweeper, Occam Networks, Research First Consulting, Inc., SaskTel, SureWest Communications, Synacor, TBayTel, TDS Telecom, teleNetwork, TELUS, and ZoneAlarm.
Tags / Keywords
Broadband, telephone companies, telcos, service providers, broadband services, best in class marketing awards; marketing excellence award, Occam Networks, marketing innovation award, Hostopia, GVTC, Bell Canada