Between audio and visual presentations, the user will constantly be exposed to Verragio's engagement ring collections throughout the entire listening process.
New York, NY (PRWEB) April 22, 2010
Verragio, renowned for creating engagement ring and wedding band designs that go beyond the typical ring styling to provide a unique look, is set to launch a new online radio campaign on Pandora.com beginning May 15, 2010.
Pandora.com is the future of radio, allowing you to listen wherever and whenever you are in the mood for music. With 50 million registered users, Pandora.com sees 14 million new listeners every month, and with 600K new registered users every week, will provide Verragio with a vast audience to whom they can expose to their collections of engagement rings and wedding bands.
Verragio is the first jewelry manufacturer ever to advertise on Pandora.com. With an annual campaign budget of $250K, Verragio will specifically target listeners based on age, gender and geographical region. "The opportunity for Verragio through Pandora.com is tremendous," says Barry Verragio. "Between audio and visual presentations, the user will constantly be exposed to Verragio's engagement ring collections throughout the entire listening process."
Verragio's online radio campaign will allow top Verragio retailers the option to eventually be incorporated into regional campaigns as well. With the use of 15 second audio spots reinforced with banners and mini-ads, Verragio will be maximizing this breakthrough advertising medium's strength and visibility to promote their engagement rings and wedding bands.
Verragio's venture with Pandora.com will join their increasingly effective marketing campaign that is currently running with Facebook, Google, MySpace and Twitter.
Verragio specializes in engagement rings and wedding bands of the highest quality and beauty. Verragio is the creator of the Lumino Setting, a revolutionary setting technique that reveals all sides of a diamond, opening up every facet to light. Available in platinum, gold and palladium, the Verragio Collections can be seen only in carefully selected, authorized retail establishments in the United States and Canada.