Scottsdale, AZ (PRWEB) April 22, 2010
Fred Mercaldo, Managing Partner of Scottsdale.com, LLC and newly formed GeoDomain Development Ventures, LLC announced today a major software development and marketing deal that includes over 40 City.com sites. “Our proven software platform (http://www.CityInTheBox.com) will power the sites; once they are launched, CitiesPlanet will perform all marketing and advertising functions, and will procure local partnerships and contracts that will monetize the sites. We look forward to a successful launch, and our goal is to grow to 150 pure City.com properties under management within 24 months”
Based in Scottsdale, CitiesPlanet (http://www.CitiesPlanet.com) has worked with numerous creative technology and digital marketing specialists to develop a marketing platform that will successfully reach out to local business in each City.com area. Combined with a robust CRM system, each business will receive a custom media kit with their specific company featured, giving business owners numerous advertising and partnering options with their local, official City.com branded site.
“Our success rate so far has been 15% to 30% response rate, depending on which Directory category is being marketed, which is incredible”, says Mercaldo. “In addition, our system features a “nurture” campaign in the event a business has not responded to our first offer, and will automatically continue to send the opportunity to the business owner 3 additional times”.
The majority of the initial City.com sites are owned by State Ventures, LLC. "Fred Mercaldo has the vision to foresee the future of local Internet advertising and the marketing talent to accelerate the shift of local advertising to city portals," says Nat Cohen, President of State Ventures, LLC. "Fred is one of the stand-up guys in the Geo Domain industry. We are very pleased to be partnering with Fred in helping him realize this vision for the industry."
The City.com properties included in the initial launch feature a very diverse group of demographics and economies. “Everything from Kalamazoo.com to Burbank.com to Sausalito.com to GreatFalls.com; each City will have its own distinct characteristics and opportunities. We look forward to the challenge to make each City.com property a household name in each community” says Mercaldo.
CitiesPlanet will also handle all of the marketing and advertising responsibilities for Scottsdale.com, Chandler.com, Mesa.com, FountainHills.com, Tempe.com, and ApacheJunction.com, all of which have been launched and are connected within the Arizona market. Mercaldo recruited former Travelocity and RazorGator executive Mark Wilson to head CitiesPlanet. “Mark brings a successful track record of accomplishment to the table, combining both marketing expertise and technology capabilities, which is exactly what this project requires”, says Mercaldo. The remaining City.com’s will begin launching the first week of May, and will continue to roll out through July until all 40 are established and successfully monetized. Mercaldo states, “Our entire staff, led by Becky Kelley, has worked tirelessly this past 5 months to get all of these sites ready to go. We are very pleased to be able to finally announce these partnerships, as it has been on the drawing board for quite some time. We are ready to go!”
For more information on GeoDomain Development Ventures, LLC, contact:
Fred Mercaldo, 602-859-3786, fred(at)scottsdale(dot)com
For more information on Scottsdale.com, LLC and “City In The Box” software, contact:
Becky Kelley, 480-343-3654, Becky(at)scottsdale(dot)com
For more information on CitiesPlanet, contact:
Mark Wilson, 602-363-3345, Mark(at)CitiesPlanet(dot)com
State Ventures LLC owns and develops many geographic domain names and web properties, including Maryland.com, OceanCity.com, Annapolis.com, Pennsylvania.com, Virginia.com, NorthCarolina.com, Missouri.com, and Minnesota.com.