MailChimp Introduces $15 Monthly Price Plan

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MailChimp makes it easier to get started with email marketing

And with this new pricing plan, we hope to make it even easier for subscribers to join the movement.

Today MailChimp announced a new monthly pricing tier of $15. The $15 plan applies to any subscribers in the paid monthly program with 501-1,000 email addresses. This change will take effect on Thursday, April 22 and will apply to all new and existing MailChimp subscribers. Previously, subscribers with lists of this size would have paid $30 per month.

The new pricing tier results from the runaway success of MailChimp's Forever Free plan, which was introduced last September. Since then, MailChimp has added more than a quarter of a million new subscribers--many of which start with the free plan for lists under 500. Forever Free subscribers frequently request an intermediate pricing tier to get started with a paid plan.

"We're thrilled by the results of our Forever Free Plan," says MailChimp CEO Ben Chestnut. "And with this new pricing plan, we hope to make it even easier for subscribers to join the movement."

When Forever Free subscribers upgrade to a paid plan, they can take advantage of MailChimp's proprietary features like GEO Targeting, Time Warp and Delivery Doctor. Since its February launch, MailChimp has run more than 20,000 Delivery Doctor reports.

All MailChimp subscribers, both free and paid, can take advantage of the latest mobile features like MailChimp's iPhone application and iPad signup form. MailChimp also recently introduced an API wrapper for both the iPhone and the Android, making it fast and easy for developers to create their own applications using the MailChimp API.

About MailChimp
MailChimp provides email marketing for more than 330,000 users that range from small startups to Fortune 500 companies. MailChimp helps users build and manage email lists, design beautiful emails and track campaign performance. And because MailChimp provides an open API, it's easy to integrate internal systems and web applications with its email-marketing engine. To learn more, visit http://www.MailChimp.com.

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Neil Bainton
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