APT to Host Webinar "Maximizing the Returns from Capital Programs: Allocating Capital Expenditures in an Optimal Fashion" on April 28, 2010

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Webinar will discuss how retailers can drive significant corporate value by making more informed CAPEX decisions with APT’s Test & Learn™

The webinar, intended for retail executives, will discuss how leading retailers are using APT’s Test & Learn™ to make more informed capital expenditure decisions that drive significant corporate value.

Applied Predictive Technologies, Inc. (APT), the leading provider of Test & Learn™ Management Systems for CP Manufacturers and Retailers, today announced that it will host a webinar titled "Maximizing the Returns from Capital Programs: Allocating Capital Expenditures in an Optimal Fashion" on Wednesday, April 28th, 2010 at 2:00 PM EDT. The webinar is the fifth in APT’s 2010 Webinar Series for Retail and CPG Executives.

Capital expenditures are a significant chunk of a retailer’s annual budget. Programs such as store remodels, new fixture installation and energy management systems frequently have a direct impact on a variety of factors and metrics, from the retailer’s brand image to customer’s shopping experience, loyalty, and spend. Quantifying the impact of capital programs is an important process, but even more vital is determining the best way to tailor cap-ex efforts and target investments in the optimal areas.

The webinar, intended for retailers, will feature Bill Bang, a Vice President of APT. Mr. Bang will discuss how leading retailers are using APT’s Test & Learn™ to make more informed capital expenditure decisions that drive significant corporate value. Register now for this webinar and learn how to make Decisions with Confidence across your entire organization. Attendees will receive a complimentary copy of an executive white paper on this subject. For more information, or to request a copy of the white paper, please email webinars(at)aptmail(dot)com.

APT CPG and Retail Webinar Series 2010
APT's 2010 Webinar Series is designed to provide insight to both CPG manufacturers and Retailers on best practices for the evaluation and optimization of a wide range of strategic and tactical initiatives. Register now for our upcoming 2010 webinars and learn how to better evaluate programs, gain insights that accurately predict the impact of new initiatives, and develop the tools and solutions that will strengthen your business’s bottom line. For more information, or to view past webinars on-demand, visit http://www.APTWebinars.com or contact us at (877) 400-2559.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn™, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn™ software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

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