Enlighten Appoints New VP, Digital Media

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Industry veteran John King to lead agency's Digital Media group.

"I am thrilled to be a part of an agency that has Digital as its core focus and look forward to helping a successful agency like Enlighten grow even further."

Enlighten, one of the first full-service digital marketing and development agencies currently serving such leading brands as Jergens, John Frieda Collection, Hunter Douglas and Fruit2O, has appointed John King as Vice President of Digital Media. In his new position, King will oversee and manage all aspects of Enlighten's Digital Media group, which encompasses all digital media planning and buying efforts.

Prior to joining the Ann Arbor, MI-based agency, King was Director of Innovation & Investment at Saatchi & Saatchi Los Angeles and specialized in emerging media, weaving elements of social media, mobile marketing, gaming, VOD and paid search for Toyota and I Love NY, the New York State tourism account. King and his digital team’s efforts helped the automaker win Marketer of the Year, Media Client of the Year and Automotive Online Marketer of the Year honors from Advertising Age, Brandweek, MediaPost and J.D. Power and Associates in 2006.

For more than a decade in the interactive marketing industry John has amassed a rich knowledge of digital media. Prior to his work at Saatchi, he also held positions at OMD, Doner, JWT and Beyond Interactive. His past clients include State Farm, AOL, Cars.com, Hormel and Ford.

"John is a rare find," says Tom Beck, President of Enlighten. ”With his unique blend of experience at several of the nation’s largest traditional agencies as well as his deep roots in the digital media segment, John will play a leadership role in working with the Consumer Insight, Experience Design and Digital Media teams at Enlighten to craft the kinds of innovative, integrated and measurable media programs that brand marketers crave. This level of strategy, creative, media and technical integration is rare in the marketplace and it is one of the ways that Enlighten continues to stand out among boutique digital agencies."

"I am thrilled to be a part of an agency that has Digital as its core focus and look forward to helping a successful agency like Enlighten grow even further," King says. "I have learned a tremendous amount from my past agencies and clients and intend on taking that knowledge and expanding upon it for the benefit of the current and future brands we work with."

About Enlighten
Enlighten (http://www.enlighten.com) is an award-winning digital marketing, online advertising, web development, data analytics and strategic consulting firm building innovative online experiences for major brands including Hunter Douglas, Richmond American Homes, John Frieda Collection, Jergens, Bioré, illy caffè, Olympic Paint and Stain, Fruit2O, Jimmy John’s, HealthMedia, Comerica, Central Bancompany, HealthMedia and more. Based in Ann Arbor, the independent digital marketing agency was founded in 1983.


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