Webinar: Bridging the Gap between Market Research and Customer Advocacy

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Independent Analyst Augie Ray to present with Passenger CEO, Steve Howe on April 29

Passenger, a leading social software and services company providing private online community and Social CRM solutions, will host a complimentary webinar next Thursday, April 29 at 1:00 p.m. ET entitled, “From Casual to Committed: Bridging the Gap between Market Research and Customer Advocacy.” Featuring Augie Ray, senior analyst for Forrester, and Steve Howe, CEO of Passenger, the live educational session will explore how private online communities can not only generate valuable customer feedback and insight, but can also mobilize passionate brand advocates.

What: Webinar - From Casual to Committed: Bridging the Gap between Market Research and Customer Advocacy

Who: Augie Ray, senior analyst, Forrester
         Steve Howe, CEO, Passenger

When: Thursday, April 29 at 1:00 p.m. ET

Where: Register here - http://tinyurl.com/yb8ehhb

Businesses and brands are recognizing the potential of engaging customers in a private, ongoing conversation. The combination of on-demand feedback and the efficiency of web-based consumer insight are all too attractive for savvy marketers to pass up. When it comes to reaping the benefits of on-going customer engagement, however, are you really tapping your community for all it's worth? In this webinar, Passenger's CEO, Steve Howe, along with Forrester analyst Augie Ray will discuss how going beyond the initial customer service or panel-based relationship can create a deeply engaged set of authentic brand advocates. Howe will also discuss the advantages of building scalable brand intimacy through community segmentation and dynamic grouping, alongside traditional market research initiatives.

About Passenger
Passenger social software powers private online communities for the world’s leading marketers and top social brands. Passenger communities provide real-time customer insight and cost-effective innovation, while driving ambassadorship and increased efficiencies in market research. The Passenger application, delivered Software-as-a-Service, combines market-leading social networking, collaboration, media, research and analytics features into a single intuitive interface. Passenger’s knowledgeable Client Services and Community Insights teams provide thought leadership and maximize community value for clients such as JC Penney, Coca-Cola, Mercedes-Benz and Fox as well ongoing support for self-service, channel and agency partners. Founded in 2005, with offices in Los Angeles, Palo Alto and New York City, Passenger is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. More details available at http://www.thinkpassenger.com

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Shannon Walsh
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