Viewpoints Acquires Ecoscene, A Green Consumer Reviews Site

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Acquisition Adds User-Generated Reviews of Green, Eco Friendly and Socially Conscious Products to Leading Reviews and Advice Site, Viewpoints.com

We are thrilled to be able to introduce Ecoscene readers and fans to all of the exciting features that Viewpoints has to offer.

Viewpoints Network, a social technology and media company, today announced that it has acquired Ecoscene, the two-year old Chicago-based consumer reviews website focused on green products.

Viewpoints’ purchase of Ecoscene offers existing members of Viewpoints.com, the second fastest growing product reviews site on the web*, with access to authentic and well vetted consumer reviews of hundreds of environmentally friendly products. Further, it encourages and motivates Viewpoints.com visitors to consider trying, buying, and providing feedback on the fast-growing sustainable products industry.

“We are excited to welcome Ecoscene readers and fans to the Viewpoints community,” said Matt Moog, President & CEO of Viewpoints Network. “There is a huge demand for eco-friendly products as consumers become more environmentally conscious. Those consumers who are already following the category are very active and outspoken individuals - just the type of consumers we want coming to Viewpoints.com to share their product feedback and help other consumers make smarter purchase decisions.”

Each of the existing Ecoscene reviews has been moved over to the Viewpoints.com platform and is available on http://www.viewpoints.com/aboutme/Ecoscene. The company will be working to educate Ecoscene readers about the benefits of Viewpoints.com including key social media and sharing tools, opportunities to comment on existing and new reviews, and the chance to actually review products for themselves.

Aimee Heilbrunn, Founder of Ecoscene commented, “We are thrilled to be able to introduce Ecoscene readers and fans to all of the exciting features that Viewpoints has to offer. And, Viewpoints provides a much larger and more dynamic platform to encourage the proliferation of green product reviews to a far bigger community. I am thrilled that Ecoscene has found such a good home.” Heilbrunn will join Viewpoints as Director of Marketing for Viewpoints.com

Viewpoints commitment to the environment goes beyond the desire to provide a forum for green product reviews; the company has made a conscious effort to have its headquarters in a LEEDs certified building with a commitment to sustainability. In addition, between now and April 30th, 2010, the company will donate one dollar per qualifying review on Viewpoints.com to FarmAid in support of the local food movement and family farmers and to help raise awareness of the environmental benefit of local produce and farming.

About Viewpoints Network
Founded in 2006, Viewpoints Network is a privately held social technology and media company that helps leading retailers and brands build online communities and motivate social influencers to positively impact the Triple Bottom Line of Social Commerce: incremental sales, actionable customer insights and increased customer advocacy. The company operates two businesses: The Viewpoints Technology Platform, a hosted technology service and social commerce solution, and Viewpoints.com, a leading user reviews and advice website.

Visit http://viewpointsnetwork.com to learn more about Viewpoints Network and the Viewpoints Technology Platform.

*According to Compete.com

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Melissa Lederer
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