Sabra Plants A Seed with Celebrities in Celebration of Earth Day

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Sabra Supports Commitment to Environment on Packaging, Online and with Key Influencers

It is always fun to share Sabra with celebrities interested in testing new flavors, but this initiative is really about celebrating the world we share together.

Sabra Dipping Company will be celebrating the 40th anniversary of Earth Day this month and giving some of Hollywood’s favorite stars a taste of America’s best loved hummus. Dozens of celebrities, recognized for their efforts at raising awareness for environmental causes, will receive delicious Sabra hummus, custom recipe cards and a certificate indicating Sabra has planted a tree in honor of their environmental work. Sheryl Crow, Sting, Natalie Portman, Penelope Cruz, Ellen DeGeneres, Jeremy Piven and Pink are among those who will receive the special package.

“It is always fun to share Sabra with celebrities interested in testing new flavors, but this initiative is really about celebrating the world we share together. We wish everyone a Happy Earth Day,” said Nicole Hofmann, Brand Manager for Sabra Dipping Company.

Earlier this week Sabra announced its new earth-friendly packaging and the Company will be offering special product promotions, tweetups and Earth Day giveaways on Twitter throughout the day.     

Sabra is the nations top selling hummus, offering over a dozen options for fresh, delicious dips and spreads. Sabra is available in retail and club stores nationwide.

About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC. of Astoria, New York, makes a wide and outstandingly delicious range of refrigerated dips and spreads. Using fresh herbs and spices, authentic recipes and healthy vegetables, the dips and spreads are richer, smoother and tastier. All of the products are beautifully presented, certified kosher and vegetarian and available across the nation. With over 50% growth in the past 52 weeks, Sabra is leading its category according to recent IRI reports. Sabra's rapid growth and category leadership sparked interest from food industry leaders PepsiCo (NYSE: PEP) and the Strauss Group, which own equal shares of the company in a joint venture. Visit http://www.sabra.com.

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Stephanie Rogers

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