New Body Temperature Alert Patch Allows Athletes and Others to “Beat the Heat” -- Will be Available Nationwide in Multiple Retail Locations

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To serve as a first line of defense against overheating and possible hyperthermia, ionX International has recently launched its Body Temperature Alert Patch, an early warning device, designed to help prevent heat stroke and potentially save lives. As the wearer’s core body temperature increases, the disposable, single-use ionX Alert Patch changes from black to bright yellow, warning the wearer if and when there is a danger of overheating. Once the individual has cooled to a non-risk temperature, the patch will return to the original color. By mid- to late-June, the ionX Alert Patch will be available at more than 550 retail outlets nationwide, including The Sports Authority, Academy Sports and select Hibbett Sports.

resulting from exposure to extreme heat.

After being stuck in gyms and indoor workout facilities during the frigid winter months, cyclists and runners are filling parks and roadways, relishing the warmer weather. Baseball diamonds and golf courses are teeming with players, and spring training is in full swing on high school and college athletic fields across the country. And while the shift to the outdoors is always welcome after a long winter, the sun can quickly warm to the point of danger for those who play — and work — in the heat of day.

To serve as a first line of defense against overheating and possible hyperthermia, ionX International has recently launched its Body Temperature Alert Patch, an early warning device, designed to help prevent heat stroke and potentially save lives. As the wearer’s core body temperature increases, the disposable, single-use ionX Alert Patch changes from black to bright yellow, warning the wearer if and when there is a danger of overheating. Once the individual has cooled to a non-risk temperature, the patch will return to the original color. (The patch will change color again when the body temperature increases to an elevated level.) By mid- to late-June, the ionX Alert Patch will be available at more than 550 retail outlets nationwide, including The Sports Authority, Academy Sports and select Hibbett Sports.

Easy-to-use ionX Alert Patch signals a “first warning”
The patented nano-polymer technology of the Alert Patch responds to core body temperature changes, allowing it to indicate rise and fall of temperature. When the wearer’s core temperature reaches elevated levels, the Alert Patch begins to change from black to yellow. At a risk point, the patch turns a noticeable yellow that is easily visible, even from a distance as far away as the sidelines. The patch does not react to external temperatures or humidity; and since the inks do not wear out, the patch will continue to change color and measure body temperature as long as it is worn.

With the same characteristics and application of a bandage, the Alert Patch is round, elastic and waterproof, staying securely in place during physical activity. Due to the nature of the adhesive, the patch is designed for a single use. To accurately measure core temperature, the Alert Patch is placed on an area with blood vessels or capillaries close to the surface of the skin on the neck artery; the bicep just before the inner elbow; the inner forearm just before inner elbow; or the wrist just before the hand.

Dog days of summer can have tragic consequences
Summer can bring heat waves with unusually high temperatures that last for days or even weeks. Nearly 700 people in the U.S. die each year from exposure to heat (with thousands more treated in emergency situations), and heat stroke is the third-leading cause of death for high school athletes. Naturally, hotter weather can be even more devastating: The United States experienced an intense heat wave in the summer of 1980, resulting in nearly 1,700 deaths from heat-related illness. And in the summer of 2003, tens of thousands of Europeans died during a similar heat wave. But heat-related illnesses and fatalities are completely preventable if a person knows he or she is close to overheating and takes steps to reduce their heat exposure.

Human beings suffer heat-related illness when the body's temperature control system is overloaded. The body normally cools itself by sweating. In certain conditions, such as high humidity, sweating doesn’t cool the body effectively and body temperature rises rapidly, which can damage the brain or other vital organs. Other factors that can limit the body’s ability to regulate temperature include old age, obesity, fever, dehydration, heart disease, poor circulation, sunburn and drug or alcohol use.

About ionX International
Lexington, Kentucky-based ionX International is wholly owned by Ionx Capital Holdings, Inc. (ICH), a diversified, private-equity company engaged in product development. The Body Temperature Alert Patch is one of many new technologies created for improved health and wellness by ICH.

About the ionX Body Temperature Alert Patch

What is the ionX™ Body Temperature Alert Patch?
The Alert Patch is the only disposable body temperature indicator that alerts the wearer if and when there is a danger of overheating. It is a safe, dependable and proactive solution for children and adults.

How does it work?
Patented nano-polymer technology allows the ionX Alert Patch to reflect the rise and fall of core body temperature. When core temperature reaches dangerous levels, the patch will change from black to a bright yellow that is easily identifiable at a distance. At this point, users should refrain from their activity until they have cooled to a non-risk temperature and the patch returns to its original black color.

How do you use it?
The ionX Alert Patch is round, extremely thin and applies to the body with a strong adhesive that is easily removed and disposed of once activity is completed. In order to accurately monitor core temperature, the patch must be placed on a clean, dry area of the body with blood vessels close to the surface of the skin, such as the neck and inside of the wrist or arm.
Once the Alert Patch is applied to the skin, it will only indicate the individual’s core temperature — regardless of weather or environment.
The inks on the Alert Patch will not wear out if it changes color. (It will return to black when the body cools.)
The ionX Alert Patch is sold in packages of 10, 30, 100 and 500 through a network of preferred distributors.

Facts about heat-related illness
The Centers for Disease Control’s Morbidity and Mortality Weekly Report (MMWR) identified 3,442 deaths from 1999-2003 “resulting from exposure to extreme heat.” And the National Center for Catastrophic Sports Injury Research identified more than 100 athlete deaths in America directly related to heat stroke.

Heat stroke, or hyperthermia, is caused when body temperature reaches dangerously high levels. The body’s natural defenses against heat — such as sweating — can no longer maintain normal core temperature and internal organs begin to fail. If left untreated or treated improperly, the condition can be fatal.

While the Alert Patch is ideal for competitive athletes, this product can be used by anyone who works or plays in extreme heat environments, including: agricultural workers; hikers and joggers; construction workers; recreational athletes; landscapers and roofers.

For Immediate Release
For information contact:
Leslie Holland
Power Creative
502-523-2734

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Leslie Holland

502-523-2734
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