Cosmetic Surgery Guru Reports How Cosmetic Surgery Has Officially Become A Worldwide Phenomenon

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Cosmetic and plastic surgery procedures may be on the decline in the USA however, in the rest of the world it is booming. has found that cosmetic surgery is no longer considered to be purely an 'American' practice. Instead of being the subject of celebrity gossip or glamorous TV shows such as ‘Nip/Tuck’, now more than ever, the many virtues of cosmetic surgery are being appreciated by a variety of countries. While the USA spent less on cosmetic surgery in 2009 due to the recession, breast implants, botox injections and other forms of body augmentation remained in demand around the world, from the UK to Australia.

Developments in Great Britain effectively illustrate the worldwide cosmetic surgery renaissance. The British Association of Aesthetic Plastic Surgeons noted a 9% increase in demand during 2008 - 2009. But despite its ‘American’ image, Europe has never shied away from surgery. As early as 2002, the United States of America was only 19th on a list of countries undergoing the most cosmetic surgery per capita, with Switzerland, Cyprus and Spain dominating the top three spots.

With cosmetic surgery now a more mainstream practice, surgical institutes are more willing to share the details of the number of procedures they have performed. For example, the New Zealand Foundation for Plastic and Cosmetic Surgery released its 2008 figures publicly for the first time earlier this year. These numbers exposed the fact that 2,739 procedures took place in New Zealand, with breast enlargement the most popular practice - comprising 16% of the total share. These results match the global findings, as breast enlargements/reductions and liposuction have generally been the most common.

While it is interesting to discover how many procedures are actually taking place, it is also useful to find out the cultural acceptance of cosmetic surgery. This can be done by learning how many people would ideally have cosmetic surgery if money was not an obstacle. 38% of females polled by Olay Regenerist revealed they would be eager to undergo cosmetic surgery, with the main intent usually being to look younger (37%) or to increase romantic attractiveness (21%).

One of the major reasons people across the globe are more keen to undergo cosmetic surgery is that there are such a large range of procedures available for people of all budgets. While cosmetic surgery is no longer reserved for the wealthy, believes its ability to make people feel more beautiful, physically and emotionally, means it will continue to grow in popularity worldwide.

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Mike Brains
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