Quofore Executive in Industry Spotlight Americas President Featured at NARMS, Interviewed by Beverage Industry Mag

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Addressing retail industry leaders at the National Association for Merchandising Services (NARMS) Spring Conference, Harris Fogel, Americas president at Quofore, shared his insight on how multimodal devices are helping companies glean Instant Field Intelligence.

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The only reason technology should be deployed is to enable a company's business process, and it is critical that the technology focus on key performance indicators that drive ROI

Addressing retail industry leaders at the National Association for Merchandising Services (NARMS) Spring Conference, Harris Fogel, Americas president at Quofore, shared his insight on how multimodal devices are helping companies glean instant field intelligence. Fogel joined three other technology service providers to form a panel discussion that drew standing-room-only attendance. The panel was charged with sharing research and tips gleaned over the past year on topics ranging from new applications for smart phones and handhelds and burgeoning security requirements in product tracking to the rage in cloud computing.

“The only reason technology should be deployed is to enable a company’s business process, and it is critical that the technology focus on key performance indicators that drive ROI," said Fogel, “This is both the underlining theme in Quofore’s recent research findings involving consumer goods companies and the premise of our own solutions for clients, no matter the size of their field force teams.”

Also, on another topic being widely discussed by retail industry leaders – direct store delivery (DSD) – Fogel shared his perspective with Managing Editor Jennifer Zegler of Beverage Industry, a magazine that covers the entire $400 billion North American beverage marketplace. Zegler’s article, “Distribution: DSD solutions harness technology advancements,” describes how companies like Quofore have rolled out a plethora of advanced mobile solutions to help distributors become more effective communicators.

“In addition to the typical DSD functions of order entry, inventory management, credits, DEX, etc., these companies are looking to make the most of their personnel in the store and equip them with merchandising capabilities as well as to include promotional compliance, new item distribution tracking, surveys, point-of-sale material ordering, just to mention a few capabilities,” Fogel says in the article.

Read the full story online at: http://tinyurl.com/2e7apv7.        

About Quofore
Founded in 1998, Quofore (formerly O4 Corporation) is recognized as the international leader in mobile software solutions for field representatives in consumer products companies. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, promotion, and direct delivery activities. Incorporating world’s best practice, Quofore solutions reflect the experience and domain expertise gained from over a decade of specialized industry focus, working with customers in more than 20 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and works closely with its partner ecosystem to service and support its customers worldwide. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Cadbury, Brown-Forman, Dyson and Black & Decker, as well as numerous small to midsize companies. For more information, visit http://www.quofore.com.

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Candi S. Cross
Quofore
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