New Website at Launches to Introduce Call Tracking to United Kingdom

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Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced the launch of a comprehensive Web site – – aimed at educating businesses which focus on marketing across the United Kingdom about the power of call tracking to understand which marketing efforts generate phone calls. Mongoose Metrics offers local and toll-free phone numbers across all of the United Kingdom. At visitors easily can navigate the site to view service coverage areas, download informative white papers and get the most up-to-date resources about innovations in the call tracking industry in the United Kingdom.

For example, until Mongoose’s introduction of local and toll-free service coverage in the United Kingdom earlier this year, it’s been nearly impossible for UK businesses to use phone numbers to follow visitors from web-to-phone to understand how their websites drive phone calls and ultimately, sales.

Mongoose Metrics has partnered with telecom veterans, British Telecom and Virgin to assure top-tier service and reliability of all phone calls. “The more you know about how call tracking can help you increase sales, reduce costs and raise customer loyalty, the better positioned you’ll be for success. Call tracking reveals a cache of actionable data including which keywords are driving calls, what page visitors were on when they called, geo-location and dozens of other customizable metrics to help you quickly make marketing decisions,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.

The Web site, also encourages visitors to request a demo, get pricing, view customer testimonials and quickly assess the value of call tracking solutions. In the future, Mongoose Metrics will develop additional information on this portal which specifically addresses the needs and concerns of United Kingdom businesses.

Overall, call tracking in the UK (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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