Trade Risk Guaranty Brokerage Services LLC (TRG) Implements LivePerson Online Engagement Solution

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TRG uses LivePerson Pro to expand the methods of communication available for website visitors

Trade Risk Guaranty Brokerage Services LLC (TRG), a direct marketer of US Customs bonds, has implemented LivePerson Pro, the market-leading online engagement solution for small and medium sized businesses. TRG employees now have the capability to engage website visitors in real-time with live chat.

The new feature is available to visitors at no cost. TRG has live chat representatives available M-F from 8am-4:30pm MST. By simply navigating to one of the LivePerson chat buttons placed throughout the site, users are able to ask questions or inquire about a product. Visitors have the option to chat about Customs bonds, cargo insurance or direct filing. A real-time dialogue begins when an available customer service representative from the selected department accepts the chat. Currently the feature is only available in English. TRG’s representatives are located in the southwest Montana office.

“Our employees have been communicating in-house via Instant Messenger for years. We are in a fast-paced business environment and require the ability to multi-task. Rather than waiting on a call or leaving a voicemail, our visitors can immediately have their questions answered,” said Jena Leary, Marketing Director. “It’s our intent to keep all gateways of communication open.”

After only two weeks of implementation, TRG customer service and sales representatives have already reported a high level of positive participation from website guests. “It’s harder to get a feel for the person’s tone via chat compared to a phone interaction; however all of my chat conversations have been extremely productive. I haven’t had one person leave a conversation without the answer they came looking for,” stated Courtney Larson, Customs bond sales representative.

About TRG
TRG ( is an import solutions provider marketing its products directly to the importer. These products include U.S. Customs bonds, marine cargo insurance (freight insurance) and direct filing of U.S. Customs entries and Importer Security Filing. Trade Risk Guaranty (TRG) Brokerage Services LLC is a licensed insurance agency, having agency agreements with Hanover Insurance Company of Worcester, Massachusetts, and Great American Insurance Company of Cincinnati, Ohio, both of which are insurance companies approved by the Department of the U.S. Treasury to issue U.S. Customs bonds.

About LivePerson
LivePerson ( ) is a provider of online engagement solutions that facilitate real-time assistance and expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online. More than 8,000 companies, including EarthLink, Hewlett-Packard, Microsoft, Qwest, and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City.

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Jena Leary
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