We’re excited to have the opportunity to be a strategic marketing partner for them.
Overland Park, Kan. (Vocus) April 24, 2010
Four companies recently joined the BKV client roster: Inland Truck Parts Company, International Currency, Orscheln Farm & Home and NCM Associates.
“Our success comes when our clients achieve their goals and produce measurable results—we believe the programs we’ve designed for these new clients will help them do just that,” said Kelley Haas, chairman, BKV. “We’re excited to have the opportunity to be a strategic marketing partner for them.”
Inland Truck Parts Company specializes in the truck parts, remanufacturing and service business and is headquartered in Overland Park. BKV also has created an integrated marketing plan for this client. Elements of the plan include a creative campaign composed of direct mail, advertising, collateral materials and a newsletter; Web site maintenance, hosting, creative revisions and SEO/SEM; customer research; and a marketing planning process for each of the company’s store locations.
International Currency offers rare and collectible coins, as well as coin-themed jewelry. BKV will redesign the company’s Web site to refine and extend the brand position online. The site, which also will be optimized for search engines, will create a user-friendly shopping experience.
Headquartered in Moberly, Mo., Orscheln Farm & Home is a family-owned chain of 153 farm, ranch and home supply stores in nine Midwestern states. This is the 50th year in business for the company. Initial projects include a Web site redesign to enhance brand awareness with a new look and functionality. Orscheln Farm & Home also will be using BKV’s proprietary Conduit tool for customer e-marketing.
NCM Associates, which is located in Overland Park, Kan., provides information, education and consulting services to business owners, dealers and managers who operate franchise-based companies like automotive dealerships. BKV has developed an integrated communications plan for NCM that includes new collateral, a video, a redesign of the firm’s Web site, a quarterly e-newsletter, a lead generation direct mail campaign and an update of the branding guidelines.
Established in 1981, BKV is a marketing and interactive agency specializing in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of traditional and new media along with high performance creative and strategies that ensure we’re driving response while measurably growing clients’ brands and sales. With offices in Atlanta and Kansas City, BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit http://www.bkv.com.