Pearson's MyWritingLab Earns Finalist Honors in 2010 SIIA CODiE Awards

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Online Homework and Tutorial Program Honored in Best Education Solution Category

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MyWritingLab offers a unique, technology-driven approach to developmental writing that has proven successful for colleges and universities wrestling with the growing demand for developmental skills courses.

Pearson, a global leader in education, technology and services, today announced that MyWritingLab, an online homework and tutorial program for developmental writing, has been selected as a finalist in the 2010 Software & Information Industry Association's (SIIA) CODiE Awards. MyWritingLab is a finalist in the Best Education Solution category.

Established in 1986, the CODiE Awards celebrate outstanding achievement across the software, digital information and education technology industries. Nominated products underwent an intensive review by subject matter experts, analysts, journalists and others with deep expertise in education technology.

With tutorials that provide immediate feedback and targeted help where and when students need it the most, MyWritingLab turns student engagement into a one-on-one teaching and learning experience. The program's 24/7 accessibility and automated, personalized study plans give students the opportunity to learn and practice at their own pace, in their own style. The progressive learning model built into MyWritingLab allows students to succeed early so they build the skills and confidence to move into more difficult skill areas. Educators are able to monitor progress and communicate with their students privately online to keep them engaged and accountable for their work.

MyWritingLab has proven effective at helping institutions address students' lack of college readiness skills. For example, at Jackson State Community College in Tennessee, nearly 25 percent of incoming freshmen must take a developmental writing course. Using MyWritingLab, Jackson State CC students have improved their scores by 20 percentage points. Additional case studies attesting to MyWritingLab's effectiveness can be found at

"We are honored that MyWritingLab has been recognized as a finalist in the 2010 CODiE Awards," said Paul Crockett, Director of Media at Pearson. "MyWritingLab offers a unique, technology-driven approach to developmental writing that has proven successful for colleges and universities wrestling with the growing demand for developmental skills courses."

Pearson has 13 finalists in the CODiE Awards this year, leading the prestigious competition. Pearson's innovative education technology solutions for schools, colleges and universities are recognized across the award program's education categories, honoring the company's worldwide leadership in harnessing technology to personalize and improve learning. Pearson's 13 finalists were chosen from more than 327 education nominations submitted by 124 companies.

In addition to MyWritingLab, the company's products moving on to the next round of competition in the CODiE Awards are CourseConnect™, Pearson LearningStudio (formerly Pearson eCollege), MathXL® for School, MyCourse, Mastering Platform, MyMathLab, myWorld Geography™, Miller & Levine Biology™ Digital Path, Prentice Hall Literature Online (PHLitOnline) and PowerSchool.

In the next step of the CODiE Awards process, Pearson's MyWritingLab will be voted on by the entire SIIA membership to determine the winners in each category. The 2010 CODiE Awards will be announced at the 2010 Ed Tech Industry Summit in San Francisco on May 24.

About Pearson
Pearson has global-reach and market leading businesses in education, business information, and consumer publishing (NYSE: PSO).

Media Contact: Susan Aspey, or (800) 745-8489


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