Lady Fanatics Partners with CLC and University Chic to Launch College Sports Apparel Fashion Contest

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Lady Fanatics, a division of Football Fanatics, announced today they will partner with The Collegiate Licensing Company (CLC) and University Chic to sponsor a contest crowning one lucky student blogger the title of Top College Fashionista.

Lady Fanatics, a division of Football Fanatics, announces partnership with the Collegiate Licensing Company (CLC) and University Chic to sponsor a sports apparel fashion contest crowning one lucky student blogger the title of Top College Fashionista.

The interactive contest encourages other college and/or fashion fans to get involved by voting weekly at http://www.fanaticssweeps.com/NYC for their favorite look styled by each of the five designated bloggers. The bloggers are female college students from all over the country who will showcase their fashion talent by transforming ordinary game day gear into outfits for all occasions.

"We are thrilled to launch this innovative Top College Fashionista contest,” said Christie Garton, President of University Chic Media and Publisher of http://www.UniversityChic.com. “Our UniversityChic.com blogger contestants love their fashion and they love their schools, and the Top College Fashionista contest truly captures this sentiment. I expect that we'll be seeing more collegiate women's fashion in the future as a result.”

“We are eager to capitalize on the 80 million female fans of college sports, as well as those who simply love college lifestyle as part of their everyday wear,” said Kit Walsh, Senior Vice President of Marketing for The Collegiate Licensing Company. “Our unique partnership with Lady Fanatics and University Chic is an exceptional opportunity which allows us to effectively target the female audience and promote fashionable officially licensed collegiate products.”

In addition, one lucky voter will be chosen at random to win a trip for two to the country’s fashion capitol – New York City. Sixteen other voters chosen at random will win $100 gift certificates to Lady Fanatics and signed copies of the book U Chic: The College Girl’s Guide to Everything.

The contest runs for four weeks beginning April 21 and ending May 14, 2010. There is no purchase necessary to participate and fans can vote once per week.

“We are excited to be working with CLC and University Chic to help expand awareness of our brand,” said Brian Lemmey, Marketing Director for Football Fanatics. “The women’s category is our growing demographic and largest consumer base as far as purchasing power. We’d love to see the game day look spread into mainstream fashion.”

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