Content Marketing: Publishing is the New Marketing - Free webcast at Search Marketing Now, May 18

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Content marketing expert Joe Pulizzi discusses latest trends in content marketing, and why marketers must become publishers, creating compelling content to engage their customers -- in this free Search Marketing Now webcast on May 18

Content Marketing - free webcast at Search Marketing Now, May 18

Search Marketing Now webcast, May 18

Content Marketing: Publishing is the New Marketing

On Tuesday, May 18 at 1 PM EDT, Search Marketing Now presents "Content Marketing: Publishing is the New Marketing," featuring Joe Pulizzi. This webcast is free and is sponsored by Vertical Measures.

Today's customer doesn't want to hear about how great a product is -- they want answers, solutions, cures for their pain points. They want a compelling story.

Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. Companies that want to build online traffic and quality back links need a content strategy that works.

Content marketing expert Joe Pulizzi will discuss changes over the past few years that make it essential that companies transform themselves into publishers, by creating and marketing content that tells the company or brand's unique story -- in a way that will keep customers engaged and ideally linking to your site.

He'll talk about the latest trends in content marketing; give examples of what companies are doing with content in their marketing and link-building programs; and he'll provide steps a company can take to impact their content and social media strategies.

Registration and information for this webcast are available at Search Marketing Now.

Joe Pulizzi is a leading authority on content marketing. He is the founder and Chief Content Officer at Junta 42, where he writes the popular blog, "The Content Marketing Revolution." He is the co-author of "Get Content, Get Customers" and is a sought-after speaker on content marketing.

This webcast is sponsored by Vertical Measures. Vertical Measures provides complete Internet marketing services designed to help businesses improve their online presence and ranking in the most popular search engines on the Internet today. Vertical Measures provides results-oriented link building, content marketing, search engine optimization, social media marketing, local search, website marketing, and keyword research, offering each client a customized, comprehensive solution to help drive traffic to their site. For more information about Vertical Measures, visit http://www.verticalmeasures.com

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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