Highland Park, MI (PRWEB) April 23, 2010
Budco, a leading fulfillment and direct marketing organization, presented the successful results of their innovative direct and multichannel marketing approaches at the ON DEMAND Conference and Expo in Philadelphia this week.
Budco VP of Marketing and Product Development Jeff Sierra and Ford ESP Direct Marketing Manager Joe Wiegand presented a session entitled “How Ford Motor Company Maximizes the Power of Personalized Direct Marketing.” The session detailed how Budco helped Ford increase sales of their Extended Service Plan (ESP) product by 35.7%.
Budco expanded the use of variable text and images, triggered by demographic and event-based data, to create a highly personalized and relevant marketing message delivered to targeted prospects via direct mail.
“We have a great story about a data driven approach that significantly improved marketing performance, so we are happy to share our insight and expertise with other professionals in our industry,” said Sierra. “When you find a way to increase sales penetration by over 35%, it’s something to talk about.”
In a separate session entitled “Multi-Channel Marketing: The Proof is in the Results,” Budco VP of Customer Strategy Matt Graham shared insights on developing and implementing multichannel strategies using a combination of online and offline techniques, including print, direct mail, personalized URLs, e-mail and more.
“There are some very interesting ways to integrate traditional offline communications with new and emerging online technology,” said Graham. “When done right, multichannel solutions not only increase sales and strengthen customer relationships, they strengthen your database by providing a new source for data collection. This facilitates future targeted communications and allows you to develop an ongoing dialogue with your target audience.”
Budco works with a wide variety of Fortune 500 clients across a number of vertical markets to design, implement and manage innovative fulfillment and direct marketing solutions.
ON DEMAND, the digital printing and automated production event, is the largest conference and exposition dedicated to the technologies that personalize, manage, print and deliver content. For 15 years, printers, marketing and communications professionals, operations and production managers, IT specialists and corporate executives have gathered to see the latest solutions and better understand the convergence of communications, digital information and printing, so they can communicate effectively and economically.
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive/manufacturing, entertainment, pharmaceutical/health care, retail, travel and leisure and transportation. In-depth information about Budco is available at http://www.budco.com.