ProdPromo & BTC Group – Ultimate Synergy in the Promotional Products Industry

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ProdPromo, the promotional gifts experts, launched their new website , in partnership with promotional products giant BTC Group. This partnership should prove to be an interesting development for the promotional products industry.

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"The results we have achieved in just the first few days alone have been absolutely remarkable.”

The launch of ProdPromo’s promotional gifts website this Wednesday represents a promising union of e-commerce, internet marketing, and promotional product industry veterans. ProdPromo was designed and is marketed by Gareth Parkin, a 10 year promotional products professional with vast experience in e-commerce and website marketing. Gareth was responsible at previous companies for catapulting various websites into the public eye, and developing the processes associated with the websites in innovative and efficient ways. Excited to be spearheading his own company, Gareth now gets to utilise and build on his 10 years experience, incuding marketing and customer service, every facet of products from promotional pens to flash drives, to management of the back end of a website to offer a flawless user experience.

The improvements on may not be noticeable to the untrained eye, but will result in better customer handling, faster processing, and a streamlined process from ordering to fulfilment. The customised Content Management System used for the website was developed exclusively for the promotional products industry. However, IT experts that have seen the system in action all agree that it also has unlimited potential in almost every other area of e-commerce.

Most exciting is the exclusive partnership agreement created between Prodpromo and BTC Group, the UK’s largest privately owned promotional merchandise company. BTC Group have been in business for 33 years, and handle the promotional item needs of stellar corporations such as BBC, Starbucks, HMV, and Tesco. "We couldn’t be more excited about this mutually beneficial partnership,” says Jon Birrell, BTC Group’s Senior Marketing Manager.

BTC Group are also proud of their unique achievement in the industry being full members of the Ethical Trading Initiative (ETI) and SEDEX, with a real commitment to social compliance ultimately improving the lives of workers in the supply chains. Managing Director Frank Murphy said "The joining together of undoubtedly one of the most talented internet marketers in our industry and BTC Group's ability to deliver a fantastic customer experience is a truly dynamic and unbeatable combination, the results we have achieved in just the first few days alone have been absolutely remarkable.”

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Jon Birrell
BTC Group
020 8587 3397
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