New Automotive Advertising Network Puts Dealers On Top Of Search Engines and Social Networks

Share Article

The Automotive Advertising Network (AAN) is the first dealer powered advertising network that provides members with unlimited leads and online promotion...

Brian Pasch, Ananth Godavari, Sean Wolfington, David Boice

The network's advertising technology gives dealers broader exposure for their new and used inventory online by helping them appear where customers start their shopping process — search engines and social media Web sites like Facebook

The Automotive Advertising Network was launched at the Digital Dealer Conference in Orlando, Florida, this week. The Automotive Advertising Network(AAN) is the first dealer powered advertising network that provides members with unlimited leads and online promotion of their inventory on national, regional and local websites that are strategically positioned to appear on top of the most popular search engines, social networks and blogs.

The network was created by industry veterans Brian Pasch, Sean Wolfington and David Boice to help dealers generate more leads for less cost. The member dealers are using their collective power to compete with 3rd party lead providers who historically have had a big advantage on the search engines because of their national footprint and corresponding search authority. “The network’s advertising technology gives dealers broader exposure for their new and used inventory online by helping them appear where customers start their shopping process — search engines and social media Web sites like Facebook,” said Pasch.

“It is very difficult for dealers to come up on top of the search engines for these phrases because there are many lead providers competing for the same 10 results on the first-page,” explained Wolfington. "The network has the national and regional search authority so our vehicles appear on top of the results in our market," said Brian Benstock, GM of Paragon Honda/Acura, the #1 selling Honda/Acura dealer in the world. "All of our vehicles that are listed on the network link back to our dealership website so our website gets more traffic and relevance on search engines because we inherit the search authority of the network."

"Many third-party lead providers sell the same leads to multiple dealers and this hurts the closing ratio and average gross profit because many dealers are chasing the same lead," said Benstock. "The network gives us exclusive leads that are not sold to other dealers so the closing ratio is a lot higher." "Dealers prefer leads that are not sold to multiple dealers because they generate better returns," said David Boice.

The Automotive Advertising Network gives local dealers a national footprint to increase their authority so they appear ahead of the lead providers for popular national and regional search phrases. “The network helps us dominate search results for every day search phrases that are the bread and butter for organic traffic and first party leads,” said Timothy Martell, Internet Director of the Albrecht Group in Massachusetts.

“We have a smart strategy to optimize our own Web site to appear on top for local search, but the network helps us reach people who type in the more popular national and regional search phrases like ‘Toyota recall’,” added Alex Snyder from Checkered Flag Toyota in Virginia Beach. The Automotive Advertising Network powers hundreds of consumer sites that are optimized to appear on Google Page One for the most popular national and regional search phrases like "Boston Dealers", a phrase that receives over 20,000 consumer searches a month.

“All our cars are available for consumers to see on CarDealerSale.com and the hundreds of regional and local sites that have top position on the search engines,” Snyder said. “The ad network is our best new source of leads because they have a high closing ratio and are inexpensive because we pay a flat fee no matter how many leads we receive,” said Jon Sherrell, Internet Director at the Rairdon Group in Washington state.

Participating dealers pay a small membership fee to join the Automotive Advertising Network ($995). And they receive:

  •     Unlimited leads from ready-to-buy consumers who are actively searching for a vehicle in their market.
  •     Promotion of dealership and inventory on CarDealerSale.com, as well as regional and local websites in their primary markets.
  •     Promotion of dealership and inventory on the most popular social media sites with Live inventory posted on your Facebook Fan Page.
  •     Unlimited car inventory publishing on popular blog platforms and WordPress plug-in for optimized inventory listings.
  •     Banner advertising on the AAN local websites. Also, AAN members will never see competitor ads on their Inventory listing pages. The first search optimized, dealer centric advertising platform.
  •     Access to the networks automotive press release publishing system and unlimited press release publishing on national and regional websites

About the Automotive Advertising Network
The Automotive Advertising Network(AAN) is a new dealer advertising platform network that provides member dealers with unlimited leads and online promotion of their inventory on national, regional and local websites that are strategically positioned to appear on top of the most popular search engines, social networks and blogs. The network was created by industry veterans Brian Pasch, Sean Wolfington and David Boice to help dealers generate more leads for less cost. The company has offices in Washington DC, New Jersey and Miami, Florida.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sharon O'Connell
L5 Marketing
301-437-3644
Email >
Visit website