Minneapolis, MN (PRWEB) April 27, 2010
Digital Marketing Powerhouse Outsell Improves Core Products, Refines Processes, Grows Revenue in Down Economy
http://www.outsell.com – Outsell, one of the leading automotive marketing thought leaders and digital marketing services providers, announced today impressive year-over-year revenue growth while combating the effects of a down economy. Outsell’s Q1 2010 results grew 38% over Q1 2009.
Other key accomplishments for the digital automotive marketing firm included increases in client service offerings, advancements in product quality assurance measures, and launching a completely redesigned web site at http://www.outsell.com.
“Even in uncertain economic times, Outsell continues to deliver measurable automotive sales results for its OEM and dealership clients around the country. Our easy to use consumer lifecycle marketing products and services have positioned us as a preeminent provider of digital marketing services,” said Outsell CEO Mike Wethington. “Outsell saw year over year revenue growth in a challenging economic climate, and invested significantly in the first quarter of 2010 into product and service development that will continue to drive our industry leadership position.”
In other major highlights for Q1, 2010, Outsell:
- Generated significant revenue growth over Q4 2009.
- eNewsletters and ePromotions: Delivered 21+ million Dealer eNewsletters and ePromotions to consumers in Q1 2010. Outsell also rolled-out a new eNewsletter design template to a sub-set of Outsell’s client base in Q1, in an effort to increase reader engagement, and began an A-B campaign testing process to reveal best practices.
- Live Chat: Quality Assurance standards were enhanced to ensure continuous process improvement. Chat volume increased by 9% over last quarter. Our live chat lead capture rate increased 6% over last quarter; average speed of answer decreased by 11%. Spanish language Customer Interaction Agents are now available as well.
- Korn/Ferry International, a leading talent management firm, was retained to develop and execute a talent and leadership development program that will continue to position Outsell for sustainable growth and rapid expansion. This includes an overall organizational scaling plan.
About Outsell LLC
Outsell (http://www.outsell.com) is a digital marketing services firm that helps market leaders effectively engage consumers. We build and execute intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive incremental measurable sales and deliver more revenue per ad dollar spent.
Outsell The Intelligent Marketing Company TM
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