Amityville, NY (PRWEB) April 27, 2010
Sundial Creations announces the launch of SheaMoisture Organic Hair Care, which debuted exclusively in 233 Target stores on March 28, 2010. An expansion of SheaMoisture’s organic bath and body care currently offered at Target stores, the organic hair line was created to address the hair care needs of multi-ethnic consumers.
“One of our missions has been to create an all-natural hair care line that caters to meet the unique needs of multi-ethnic consumers, which has traditionally been an underserved group in the mass market,” said Richelieu Dennis, Sundial Creations Founder and CEO. “We are proud to partner with Target to offer consumers healthy, therapeutic and affordable organic hair products.”
SheaMoisture Organic Hair Care features four unique treatment collections with all 14 products priced at $9.99. Collections include Coconut & Hibiscus Curl Care (with Coconut Oil, Silk Protein & Neem Oil), African Black Soap Dandruff & Eczema Care (with Plantain Enzyme, Tea Tree Oil and Willow Bark Extract), Organic Raw Shea Butter Restorative Care (with Sea Kelp and Argan Oil) and Yucca & Baobab Thickening Care (with Biotin and Bamboo).
About Sundial Creations and SheaMoisture: Sundial Creations has created some of the most successful and innovative natural personal care products in the business today. Acclaimed for its SheaMoisture brand, which dates back to 1912 and first manufactured in the U.S. in 1993, SheaMoisture is considered to be the pioneering brand for utilizing Shea Butter as the primary ingredient in the United States.