Top DTC Marketers Choose Obama Over Romney and Palin

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Top DTC Marketers polled at the recent 2010 DTC National Conference in Washington, D.C., agreed 2-1 that they would re-elect President Obama over former Massachusetts Governor Mitt Romney and former Alaska Governor Sarah Palin.

DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today revealed that top DTC marketers polled at the recent 2010 DTC National Conference, April 7-9, in Washington, D.C., agreed that they would re-elect President Barack Obama over possible 2012 Republican party nominees, former Massachusetts Governor Mitt Romney and former Alaska Governor Sarah Palin.

Marketers polled at the DTC National would vote to re-elect Obama in 2012 over Romney or Palin.

Would you re-elect Obama over...            
Gov. Mitt Romney?     Yes - 67%     No - 33%
Gov. Sarah Palin?     Yes - 81%     No - 19%

In addition, marketers at the DTC National Conference where polled on such topics as Obama’s healthcare bill, FDA regulation of DTC advertising and growth of DTC advertising spending in 2010.

Marketers polled a the DTC National think Obama’s healthcare bill will raise overall cost of healthcare and increase drug industry sales.

The new healthcare bill will…                    
Increase overall costs.     Yes - 73%     No - 27%
Help increase pharma sales.     Yes - 75%     No - 25%

Marketers polled at the DTC National expect heavier FDA regulation of DTC.

Will the FDA…                                            
Have tougher regulations in 2011?     Yes - 79%     No - 21%
Make social media more accessible?     Yes - 65%     No - 35%
Be more vigilant under Obama?     Yes - 69%     No - 31%

Marketers polled at the DTC National expect modest growth in DTC spending in 2010.

Which do you expect to be closest final tally for pharma spending in 2010?
Down 0 to 5% - 11%
Flat - 19%
Up 1% to 3% - 49%
Up 5% to 10% - 20%
Up more than 10% - 1%

For complete polling results please contact the DTC Perspectives, Inc. offices at (973) 377-2106.
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Attendance is recommended for all industry members, including pharmaceutical brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers.

For more information on the DTC National Conference, please visit http://www.DTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.

DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing. It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our highly respected Conference Series.

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Todd Lawhorne
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