New York, NY (PRWEB) April 26, 2010
Performline, a leading online ad verification company, today announced a partnership with Milabra, a visual intelligence platform. This partnership allows for PerformLine to use Milabra's visual recognition capabilities to offer its advertising and network partners enhanced targeting, brand safety and compliance monitoring. PerformLine's campaign verification platform PerformMatch™ can now move beyond text and semantic content categorization into image verification by understanding the context of the pictures on a page.
"PerformLine is able to provide ad verification by monitoring and scoring images to offer additional brand safety and compliance monitoring for our clients," said Alex Baydin, CEO of PerformLine. "This partnership with Milabra is consistent with our commitment to offer our clients the broadest reaching verification platform so they can have the highest level of transparency available."
Milabra's patent pending visual intelligence platform can see the image content, image quality, page layout and design in real-time. This visual optimization process empowers advertisers to optimize their buys by recognizing display ad opportunities while protecting themselves from inappropriate content.
"We are excited to extend Milabra's visual recognition capabilities across a leading platform such as PerformMatch™," said Sam Cox, CEO of Milabra. "Milabra is committed to offering its partners and clients custom visual recognition capabilities to improve the effectiveness of their customers' online marketing programs."
About PerformLine, Inc.:
PerformLine, Inc is an online marketing and technology company focused on delivering campaign verification products and services for Advertisers, Agencies, Publishers and Ad Networks. The demand for transparency, brand protection and independent verification resulted in PerformMatch™- the broadest reaching campaign verification platform in-market, offering Display, Email and Lead Generation verification all in one place. The platform offers advertisers and agencies full transparency into where and how their ad creative is appearing on otherwise blind ad networks. PerformLine, Inc. was founded in 2007 in New York, NY. Its investors include: First Round Capital L.P., Rose Tech Ventures LLC, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment. For more information, visit http://www.performline.com.
Milabra's neural network-based image recognition engine builds the value of online media image and video content with a configurable suite of image services delivered via a proprietary platform over the Internet. This combination of science and structure provides online media companies with fast, accurate and easy to use image-recognition services integrated into a single platform. Milabra is a privately-held company based in New York City. For more information, visit http://www.milabra.com.