265 People Participate in the Largest Rubber Chicken Toss to Set a New Guinness World Record

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Festival Attendees Successfully Attempt to Set the Guinness World Records® Record for “Largest Rubber Chicken Toss”

265 people toss rubber chickens at the same time

Sunday was a historic day for rubber chickens as 265 people in Boston, MA gathered to attempt to set a new Guinness World Records® record for the “Largest Rubber Chicken Toss.”

The record-setting attempt took place on Sunday, April 25 during the Finish Line Festival following the annual 28th Run of the Charles Canoe and Kayak Race, which is put on by the Charles River Watershed Association(CRWA). With a $1 donation to the CRWA, participants received an official rubber chicken for the toss, courtesy of The Haywire Group, the award-winning toy company behind the Flickin’ Chicken™ game.

Rubber chickens in hand, participants formed a large circle around a giant target and, after a ten second countdown, let their chickens fly through the air in unison. Children taking part in the toss particularly enjoyed the unique opportunity. One young chicken flicker, Erica Magnuson, said: “When I’m older, I can tell my grandchildren that I was in the world record book!”

“We’re thrilled with how the day turned out and thank all the fun-loving participants who came out for the rubber chicken toss,” said David Blanchard, Director of Sales & Marketing of The Haywire Group. “The Run of the Charles is an exciting race, and we appreciate everyone’s support in our record attempt.”

“This year’s Run of the Charles had a great turnout of racers and spectators,” said Bob Zimmerman, Executive Director of Charles River Watershed Association. “We were happy to have this fun addition to our Finish Line Festival and are glad our race gets to be part of history!”

The “Largest Rubber Chicken Toss” will go down in the history books once official approval is given by Guinness World Records®; however, all of the guidelines and goals for the record attempt were successfully met.

About The Haywire Group, Inc.
Founded in 2005, The Haywire Group™ has released many well-loved, award-winning games for children and families. The family owned company has gained recognition for their unique packaging and family friendly game play. Their first board game, Dicecapades!™, made an immediate splash in the industry. This flagship game has since inspired a product line of six additional games including Dicecapades! Kids Version™, Word Pirates™, Number Ninjas™, Action Princesses™, and the upcoming 2010 games, Outnumbered™ and Rock Stars™. In 2009, Haywire also acquired the license for SPAM® and introduced a dice game, card game and four puzzles to the product line, all housed in the iconic SPAM tin. The company’s other new products include Flickin’ Chicken™, which challenges players to hit a target with rubber chickens in nine rounds of chicken-throwing insanity, and the Guinness World Records® game and puzzles based on the iconic Guinness World Records® Books. For more information about The Haywire Group or where to purchase their games, please visit http://www.haywiregroup.com.

About the Charles River Watershed Association (CRWA)
The work of CRWA encompasses all 80 miles of the Charles River, which meanders through 35 eastern Massachusetts towns and cities within the 308 square miles of the Charles River watershed. The nearly 1.5 million citizens who live in the watershed, totaling 23% of the state's population, benefit from a clean and healthy Charles River. CRWA’s successes have led many organizations across the country to emulate its science-based watershed management model. For more information on registration, becoming a volunteer, or any other aspect of the race, please call (508) 698-6810, e-mail rotc(at)crwa(dot)org or visit http://www.charlesriver.org.


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Jen Derevensky
Ren Beanie Public Relations
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