Search engine marketing represents a natural component of public relations because it involves intensive copywriting for online press releases, blogs, content provision articles and e-newsletters. The Academy course provided a superb underpinning for these efforts and expanded our capabilities to a whole new level.
Hartsdale, N.Y. (PRWEB) April 27, 2010
Cut-It-Out Communications, Inc., a Westchester County public relations agency specializing in online activities, today announced its certification in Advanced Search Engine Marketing Strategies by Search Engine Academy NY Metro. The five-day course provided a proprietary program to increase Google rankings and web site strength.
The limited-enrollment sessions were conducted through an intensive hands-on workshop. Topics covered include external linking strategies, competitive intelligence, blog trackbacks, maximizing click-thru rates, and analyzing search behavior through root words. The training is college-accredited and offered by affiliates throughout the nation.
Willy Gissen, President of Cut-It-Out Communications, said, "Search engine marketing represents a natural component of public relations because it involves intensive copywriting for online press releases, blogs, content provision articles and e-newsletters. The Academy course provided a superb underpinning for these efforts and expanded our capabilities to a whole new level."
Mr. Gissen continued by emphasizing the importance of inbound links in determining organic web site ranking and the role his company has played in maximizing these links for its clients. His own firm holds a #1 ranking for the search term "Westchester County public relations," and he has written a series of PR articles about online activities available at public relations instruction.
In addition to increasing site strength, the Academy provides pragmatic methods for converting visitors into paying customers. Many resources, programs and techniques are included, and each participant's web site undergoes intensive review for style, coding and content. The course concludes with a comprehensive exam for certification.
For more information, please call 914-723-7212.
About Cut-It-Out Communications
Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients. A full-service public relations agency, based in Hartsdale, NY, the firm also completed a grant proposal for the Clinton Global Initiative and edited a book for a local radio celebrity. Its blog is available at New York Times Leader.
With more than 10 years of experience in PR and related fields, the President, Willy Gissen, trained for almost five years with a former SVP of the top New York City PR firm, Hill & Knowlton. He served on the communications staff of the McCall/Mehiel gubernatorial campaign and holds a degree in Government from Harvard College.