Latest Reports Show iolo technologies Now Commands 85 Percent of System Utilities Market in the U.S.

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iolo’s flagship System Mechanic® strengthens its lead as the #1 choice for American consumers and businesses

iolo technologies, recognized as the fastest-growing company in the U.S. in 2009 by the American Business Awards and one of Hot 90 companies in Southern California by Lead411, announced today that it now commands 85 percent of the system utilities market in the U.S., as tracked by NPD.

After years of success with direct and online sales, iolo officially launched its flagship System Mechanic software line into the U.S. retail channel in 2004. It quickly gained popularity throughout the country, ultimately becoming recognized as the #1 best-selling PC tune-up product in the U.S. in 2006. By early 2009, System Mechanic had captured 66 percent of the category market share in the country, and also secured a similar #1 best-selling rank in Canada, UK, France, Italy and the Benelux countries, according to regional retail sales tracking organizations. The latest NPD reports, indicating an even greater market share lead in 2010, are representative of the product’s sustained consumer appeal and continued relevance as the trusted solution for computer optimization and maintenance.

“System Mechanic has been used by more than 26 million users to fix, speed up, and maintain over 75 million computers worldwide. While iolo is present in 33 countries, the U.S. remains an important local market for us, where some of our oldest and most loyal users have continued to use our products since 1998,” said Cammie Kristy, VP of global sales at iolo technologies. “It is rewarding to see that loyalty and positive word-of-mouth translate into record-breaking market share.”

System Mechanic includes more than 40 cutting-edge PC performance tools in an elegant and simple design that appeals to novice and expert users alike. With its industry-first Tune-up Definitions, delivering weekly updates that instruct the software how to resolve the latest causes of PC slowdowns, System Mechanic remains up-to-date with an exclusive approach to keeping computers running like new. The software has been the recipient of hundreds of prestigious awards from media all over the world, including, most recently, Government Computer News’ (US) “Product of the Year”, PC Advisor’s (UK) “Product of the Year”, Chip magazine’s (India) “Test Center Recommended”, Chip magazine’s (Germany) “Gut”, and Winmag Pro’s (Netherlands) “Editor’s Choice”.

System Mechanic is available for $49.95 from http://www.iolo.com and all popular online and retail stores. The program, compatible with Windows 7, Vista and XP, can be used on up to three PCs, including netbooks, laptops and desktops.

ABOUT SYSTEM MECHANIC
System Mechanic is an award-winning PC tune-up suite designed to fix, speed up and maintain PCs so they run like new forever. Currently the #1 best selling PC tune-up product in the US, Canada, UK, France, and the Benelux region according to NPD and similar sources, System Mechanic® is used by more than 26 million consumers worldwide to keep nearly 75 million computers running at peak performance. As the only tune-up software to include iolo’s industry-first Tune-up Definitions™, as well as its patent-pending ActiveCare® automatic maintenance technology, System Mechanic 9.5 represents a new, smarter approach to PC repair, optimization, and maintenance.

ABOUT IOLO TECHNOLOGIES
Crowned the Fastest-Growing Company in the United States for 2009 by the American Business Awards, iolo technologies, LLC (http://www.iolo.com) produces award-winning software that repairs, optimizes, and protects Windows computers. Founded in 1998 and headquartered in Los Angeles, iolo has presence in 33 countries, more than 30 million users worldwide, and hundreds of awards from industry analysts and media. The iolo product line includes System Mechanic®, the #1 best-selling PC tune-up software; System Mechanic Professional®, an all-in-one suite of both PC tune-up and security tools; Search and Recover™, a powerful data recovery tool for retrieving deleted files and photos; DriveScrubber®, the #1 best-selling utility for permanently erasing data from hard drives; as well as System Shield®, antivirus and antispyware software. For more information see http://www.iolo.com.

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