Trikz Now Available on iTunes for iPhone, iPod Touch, and iPad

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Trikz for iTunes, helps kids and basketball fans learn basketball handling skills from a Guinness world records holder. Trikz Freestyle 101 presents eighteen essential basketball tutorial videos including The Spin, Diamond Cutter, Made Ja Look, Neck Catch, and The Flick, which all provide in depth streetball video instructions from Trikz himself. Trikz Freestyle 101 promotes health and fitness for kids and supports young people fighting obesity.

“Working with Luis on the 2010 NCAA tease was incredible. I was impressed with how Luis and the street ballers elevated the project to be something very new for CBS and Diddy. His signature move was one of the highlights of the piece.“ - D. Ambrosi, Dir.

Luis Da Silva Jr. aka 'Trikz' announces TRIKZ on iTunes. This new iTunes application helps kids and basketball fans learn basketball handling skills from one of the best in the world on iPhone, iPod Touch, and iPad. Trikz presents eighteen essential streetball tutorial videos including The Spin, Diamond Cutter, Made Ja Look, Neck Catch, and The Flick, which all provide in depth video instructions from Trikz himself. Trikz promotes health and fitness for kids and supports young people fighting obesity.

Trikz provides over forty minutes of advanced streetball training videos. Beginning to advanced users can download Trikz [Freestyle 101] from iTunes and watch two free videos including The Spin. Users can unlock more video content as in-app purchases. Trikz connects users to his Facebook, Twitter, and the official Trikz web site. Future apps and games are coming for Facebook and MySpace, as well as an upcoming instructional booklet for coaches and players to use on the road.

Trikz became well known after his 2001 NIKE Freestyle TV commercial, which was named a 2001 top TV spot by Time Magazine. One Nike executive said of the famous Nike Freestyle campaign, "It was a smashing success far exceeding anything we could have ever hoped for!" Trikz performed with Alicia Keys, in 2001 in New York City's Niketown while promoting the well known Nike campaign. Trikz was the youngest person to ever sign an endorsement deal with Nike. He was subsequently mentioned in Scoop Jackson's book, titled 'Sole Provider', which recognized the best of Nike's 35 year history.

In 2003 Trikz signed on with the Harlem Wizards Show Basketball team and became their youngest player in history. In 2005, Trikz performed in the NBA Game One Finals halftime show alongside Will Smith's performance of 'Switch'. Trikz was one of the main characters in Midway Games 'LA Rush', which sold over one million copies worldwide. Trikz set a Guinness world record in Phoenix, Arizona on February 14th, 2009 for 24 consecutive neck catches at one time. Trikz recently performed with Diddy for his new hit single, 'Dirty Money - Hello, Good Morning (NCAA Edition)' during the NCAA Finals half-time Show.

Trikz has traveled the world, performing his ball skills in various countries, and has been featured on the front pages of Time Magazine and the Wall Street Journal. Trikz has appeared in feature articles in Slam, Dime, and MAXIM Magazine and Men's Health.

Trikz has been featured in advertisements for Nike, Steve & Barry's Starbury, Foot Locker and Model's. Trikz has appeared in the major motion picture releases of 'The Brave One' and 'Pride and Glory'.
Trikz is a positive youth advocate who inspires kids as well as their families through public performances, motivational speaking engagements, and ongoing community involvement. Trikz's Wikipedia page highlights his many accolades and credits.

About Trikz
Luis Da Silva aka Trikz was born in Elizabeth, New Jersey where he first picked up a basketball at the age of thirteen. His childhood interests included basketball, baseball, and Aikido. Trikz honed his basketball skills under the coaching staff of St. Patrick's basketball team, alongside teammates Al Harrington and Samuel Dalenbert. Trikz has worked with prestigious Print, TV, Film, and Videogame companies as well famous brands and performed in star studded events. In 2009 Trikz became a Guinness world record holder. Trikz is currently preparing for his Fall 2010 streetball world tour.

About Vain Media
Vain Media develops, markets, and sells mobile and online applications, games, and software solutions. Formed in 2009, based in Los Angeles, and comprised of industry software veterans, Vain Media specializes in custom production, marketing, and sales services for entertainment, celebrity, and brand clients globally.

Media Contact:
Mark T. Morrison, E. mtm(at)vainmedia(dot)com, T. 858.610.4921

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