Philadelphia, PA (PRWEB) April 29, 2010
Bert Martinez is an award-winning Entrepreneur, Trainer, Keynote Speaker, and Business Coach with an overwhelming knowledge in what drives people. This understanding of the emotions and factors that motivate people to make one decision over another has made Bert Martinez an expert in the concept of Neuromarketing.
Neuromarketing is defined as “a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli... Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not”.
Bert Martinez explains Neuromarketing further in his recent commentary on Fox 29 News. He states it as “a way for marketers to use your emotions to get you what they want.”
Neuromarketing focuses on the brain activity and emotions behind ones response to a product or service. Marketers use research from Neuroscience studies to change how they portray and advertise their brand. For instance, certain colors or sounds create specific emotions in people. Neuromarketing will use this knowledge and brand their products with the colors or sounds needed to provoke the emotions that they want to receive.
As with many marketing techniques, come critiques do not have a favorable view on Neuromarketing. Researchers use willing human guinea pigs to measure activity in specific regions of their brain through plugged in response and sensors attached to pick up changes in their physiological state. The experiments help them learn why consumers make the decisions they do, and discover what part of the brain is telling them to make the decisions. The question or critique this raises is “where is the integrity in brands and politicians entering into consumer’s minds and controlling how they think and the decisions they make”.
But, even with the unfavorable responses, Bert Martinez feels that Neuromarketing is not changing anytime soon. Marketers feel they have a new untapped technique for better branding of their products or services. And any new way of reaching more potential customers emotions is not something that marketers will turn their back on!