Sempermed Selects Dunn&Co. as Agency of Record

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Clearwater-based Sempermed has selected Tampa agency Dunn&Co. as its Agency of Record. Dunn&Co. will create and execute a new brand identity for Sempermed, and recently launched the company's new website: http://www.sempermed.com.

Tampa-based Dunn&Co. has been named Agency of Record for Sempermed USA, Inc., a subsidiary of Sempermed®, one of the world's leading manufacturers of hand protection. Dunn&Co. will work directly with Sempermed’s U.S. corporate headquarters in Clearwater, Fla. to create and execute a new brand identity for the global distributor of industrial and medical disposable gloves.

“Dunn&Co. has been invaluable in leading Sempermed to the next evolution in our brand message,” said Brooke Himot, Marketing Manager, Sempermed USA. “Their team has produced clean, clear, and precise messaging across all mediums to assist us in growing our business.”

Dunn&Co. will administer its recently produced brand identity for Sempermed -- We are people protectionTM -- through an expanded trade show presence, sales and marketing collateral, print advertising and direct mail campaigns. Dunn&Co. recently launched the company’s new web site: http://www.sempermed.com.

“Sempermed focuses on hand protection, and only on hand protection; however, our research indicated they were in need of a stronger brand identity to support this concentrated expertise,” said Troy Dunn, Dunn&Co. President. “Dunn&Co.’s efforts will focus on raising Sempermed’s profile based on its proven level of dependability and expertise in delivering ‘people protection’.”

Sempermed is a vertically integrated manufacturer that provides focused sales, marketing and logistical support to those in need of hand protection. Sempermed gloves are available through a select network of distributors serving the Acute Care, Dental, Extended Care, Alternate Site, EMS, Clinical Laboratory, Clean Room and Industrial markets.

“Dunn&Co. has extensive experience working with the European offices of global healthcare companies such as GE and Baxter, and it’s exciting to now partner with a locally based healthcare company with global reach,” added Dunn.

About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old, former cigar factory near Tampa’s historic Ybor City. For the past three years, Dunn&Co. has been selected one of the “Best Places to Work” in Tampa Bay by the Tampa Bay Business Journal. Dunn&Co. provides award-winning creative solutions for clients worldwide, including: GE Healthcare, Baxter Healthcare, Zodiac Vodka, First Watch restaurants, The Melting Pot restaurants, Zubrowka vodka, Yuengling, Sempermed USA, the island of Bonaire, and the Atlantic Coast Conference (ACC). Dunn&Co. also provides pro-bono services to The ALS Association Florida Chapter to help fight Lou Gehrig’s Disease.

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Megan Shames
Dunn&Co.
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