HRmarketer.com Article Explains Web 2.0 Search Engine Marketing and PR Campaigns

Share Article

Final installment of series shows how to leverage white papers, podcasts and other original content through marketing campaigns and social networking

By suspending marketing you create serious gaps in your pipeline of sales prospects

Companies that boast a dazzling, search-optimized Web site brimming with innovative content may still get overlooked without consistent marketing and PR activities.

That's the focus of the latest SEO white paper from HRmarketer.com. It explains Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR campaigns. Last in a three-part series, it's titled "Using Traditional and Search Engine Marketing (and Social Networking) to Leverage Your Investments in Original Content and SEO."

The complimentary paper is available from HRmarketer.com, the high-tech marketing service for companies that sell to HR and benefits professionals. "New media" tactics are explained such as search-optimized press releases, direct e-mail marketing, podcasts, webcasts, blogging and more. Social networking vehicles such as Twitter, LinkedIn, Facebook, online directories and syndicated content are also examined.

It's all designed to help HR vendors increase their Internet visibility, Web traffic and maintain high search engine rankings that translate to increased sales leads.

"If your company has already invested in SEO and created a great marketing Web site with interesting content, then you're ahead of most competitors," said Kevin Grossman, president of HRmarketer.com. "However, stopping here will not guarantee continued page one rankings on the big search engines. In fact, your rankings are likely to plateau or even drop off."

"By suspending marketing you create serious gaps in your pipeline of sales prospects," Grossman added. "That's something you can't just kick-start when good times return."

The complimentary article is available to download at: http://www.hrmarketer.com/content/?p=355#more-355

About HRmarketer.com
HRmarketer.com, a service of Fisher Vista LLC, is the number one Internet marketing and media visibility service in the human resources industry. Since 2000, nearly 700 human resource suppliers have used HRmarketer.com to generate publicity, website traffic, sales leads and improved search engine rankings.

Media Contacts:

Kevin Grossman, president
831-685-9700
kgrossman(a)hrmarketer.com

Elrond Lawrence, media relations
831-632-2183
elawrence(a)fishervista.com

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elrond Lawrence
Visit website