Klout Raises $1.5 Million Series A Round

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Round includes participation from ff Asset Management, Allen Morgan and Nova Spivack, among others

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Klout, the definitive measure of influence across the social web, today announced that the company has secured $1.5 million in funding in their Series A round. The new funds will be used to meet the accelerating demand for Klout by millions of consumers, advertisers, brands and anyone interested in measuring and monetizing social behavior.

“Klout is the essential measure of influence online, and this round validates our progress to date,” said Joe Fernandez, Co-Founder and CEO of Klout. “Influential individuals and companies garner attention and drive new behaviors among their peers and across their social graph. Klout helps capture and leverage that attention, whether you’re a consumer or a big brand, an application developer or a data-driven marketer.”

Using precise measurements of behavior, complex ranking algorithms and semantic analysis of content, Klout measures the influence of individuals and topics around the web. Since the company’s launch in 2008, Klout has registered over 250,000 users and over 300 API partners, handling millions of API calls a day.

Those API partners include well known industry leaders such as TweetUp, CoTweet, Live Intent, Hootsuite, BzzAgent, Trendrr and Viralheat. Klout helps these partners and others surface, target and prioritize the influential users and brand advocates, both holistically and across specific topics.

John Frankel, Founder and President of ff Asset Management said, “We are all thrilled to be associated with Klout. They have amassed, in a short period of time, a fantastic team and unbelievable brand positioning. Klout is incredibly useful, and well-positioned to capitalize on the distinct need for a layer of intelligence for the social web. Klout is a service that makes sense of what it truly means to be and to become influential, and in so doing brings new clarity to a wide variety of applications. Soon, everyone will want to know if they have Klout and how to manage it.”

ff Asset Management, Paige Craig, Tom McInerney, Allen Morgan, Ofer Ronan, Nova Spivack, Bobby Yazdani, Zelkova Ventures, and other notable investors participated in this sized-up round. Board members include John Frankel and Allen Morgan.

About Klout:

Founded in 2008, Klout is the definitive measure of influence across the social web. Klout allows users and companies to track the impact of opinions, links and recommendations across the social graph. Klout’s core technology analyzes social network user data to find indicators of influence and then provide innovative tools to interact with and interpret the data. Klout is a privately held company, based in San Francisco, California.

For more information, visit: http://www.klout.com/.

About ff Asset Management:

ff Asset Management is focused on companies that can be the low cost disruptive player in their industry. These companies, coupled with the right management team and adequate financing, have the chance to grow significantly and become tomorrow's leaders. The firm targets market entry opportunities with initial investments below $1 million.

John Frankel has served on a number of boards including Alerts.com, ClearPath Immigration, StongTech, The Goldman Sachs Trust Company, Patents.com, Quigo Technologies and Track.com.

For more information, visit: http://www.ffassetmanagement.com

About Allen Morgan:

Allen Morgan’s principal focus is on start-ups in the area of consumer internet services, interactive entertainment, online advertising and new media. He is currently the Managing Director at Mayfield Fund. In his career, he has closed more than 750 venture capital financings, mergers and acquisitions, IPOs and other public offerings.

He serves on a number of boards including Idealab, BlackArrow, DECA, Electric Cloud, Recruiting.com, Slide, Snap Technologies and Perfect Market.

For more information, visit: http://www.mayfield.com.

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