Ingrid Bernstein to Lead ‘Experience’ Department at JWT New York

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New global offering will allow brands to make longer lasting connections with consumers.

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We have two fantastic centers of excellence in London and New York, headed up by two of the most experienced and exciting minds in global digital thinking, and we are hugely excited to launch this next phase of JWT’s worldwide development.

Worldwide Digital Director and JWT North America CEO David Eastman has appointed Ingrid Bernstein to head up JWT New York’s Experience Department, which will use digital technologies to create effective, long-lasting communications platforms for brands.

The launch of JWT Experience marks an historic step forward for both the New York agency and for the JWT Network, which introduced account planning to the advertising mix in the 1960s. New York’s hub will serve alongside London as one of two flagship centers for the network-wide Experience offering. The London department will be headed up by Maciek Gorzkowski. Eastman will be responsible for strategic oversight of the worldwide operation, which will also include offices in São Paulo, Hong Kong and Singapore.

“This newly created division is a reflection of our agency’s mission to put digital at the forefront of all of our clients’ businesses,” said Eastman. “We have two fantastic centers of excellence in London and New York, headed up by two of the most experienced and exciting minds in global digital thinking, and we are hugely excited to launch this next phase of JWT’s worldwide development.”

The New York Experience Department will be made up of individuals from a range of technology backgrounds and will work seamlessly alongside the agency’s other key departments.

Most recently, Bernstein served as a Digital Strategy Director at JWT New York. She’s been active in digital media and content since the start of the Web in the early 1990s, leveraging her multifaceted background in architecture, strategy and communications to shape a wide range of digital experiences for clients that include IKEA, Monster, Snapple, Tylenol and Microsoft.

“Ingrid’s breadth and depth in the digital realm has been a tremendous asset to our agency and clients. Ingrid has been involved with the digital movement almost since its inception, and continues to evolve her expertise and reinvent ideas for our clients as the medium itself changes. She is the right person to lead the charge in New York as we forge ahead with the JWT Experience Department, and I’m thrilled to promote her to this position,” said Eastman.

Before joining JWT, Bernstein worked for over a decade at iDeutsch—first as Creative Director and then as Director of Creative and Strategy (a position created for her in 2005)—and also served as an independent digital strategy and marketing consultant for a host of community, media and brand clients.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC. JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Contact:     
Kenneth Hein
kenneth.hein (at) jwt (dot) com
212.210.6078

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Kenneth Hein
JWT
212-210-6078
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