SALE.com + French Connection Embrace the New Facebook ‘Like’ Feature for SALE.com’s Latest Giveaway

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As the rest of the world scrambles to keep up with Facebook, SALE.com is the first social shopping community to utilize the Facebook ‘Like’ feature in a promotional giveaway.

SALE.com has teamed up with fashion giant, French Connection, to debut a spring wardrobe giveaway based on shoppers' styleboard designs. The styleboard with the most ‘Likes’ at the end of the week wins a new spring wardrobe.

The 'Like' button has revolutionized the way corporations, small businesses, friends and acquaintances understand one another. For a start-up internet company such as SALE.com, a 'Like' button can not only help determine the winner for the French Connection contest, it can also virally promote the website at record speeds. Jeff Lee, President and Co-Founder of SALE.com said, “We welcome this new paradigm shift on how information is shared outside the walls of our website. The simple 'Like' button is truly revolutionary and destroys the common boundaries that exist across various websites.”

It is clear that the SALE.com + French Connection partnership is crucial in exemplifying the many benefits of the Facebook 'Like' feature. After a user creates a styleboard they can promote their shopping style by asking their friends to 'Like' their styleboard design. When friends 'Like' their styleboard on SALE.com, the styleboard along with SALE.com gets posted to Facebook and SALE.com has been introduced to a slew of new shoppers. “Sharing the latest find with your friends, whether it’s your latest styleboard creation or the newest sale from your favorite store, is easy and fun," Lee continues to say, "We’re excited to be one of the first companies to implement this new technology for our shoppers. We are happy to embrace any technology that brings our shoppers closer to their favorite stores.”

SALE.com is an online shopping community bringing shoppers savings with style. The site provides the latest website updates, email newsletters, savings, and promotions from the most popular stores on the web in one, easy to read window. Demonstrating its' ability to embrace technology with the addition of the 'Like' feature less than a week after Facebook’s launch, SALE.com is leading the way in innovative thinking for shoppers.

To learn more about SALE.com and the giveaway please visit:
http://www.sale.com/styleboards/french-connection-fcuk

SOURCE: SALE.com
Contact:
Media Coordinator - Chelsea Tyler, 646-374-4439

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Chelsea Tyler
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