The Maids Chooses Nicholson Kovac as its Integrated Marketing Communications Agency of Record

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The Maids Home Services, a premier residential cleaning company in the U.S. and Canada, has selected Nicholson Kovac Inc. as its integrated marketing communications agency of record.

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By delivering relevant, strategic communications solutions, we aim to contribute strategically to the success The Maids and its franchisees have consistently enjoyed since it was founded in 1979.

The Maids Home Services, a premier residential cleaning company in the U.S. and Canada, has selected Nicholson Kovac, Inc. as its integrated marketing communications agency of record.

After an extensive search, The Maids selected Nicholson Kovac to provide a full range of marketing communications services, including various branding elements; television, print and radio advertising; website development and social media outreach.

"We couldn't be more pleased with the quality of work we've seen from Nicholson Kovac as it relates to branding, marketing, and consumer research as evidenced during our agency search," said Colin Bishop, Executive VP of Development at The Maids. "We're eager to begin working with them to further elevate The Maids' brand and in turn, create exceptional value for our family of franchisees."

Nicholson Kovac President and CEO Pete Kovac said the agency is excited to expand its client list to include such a leader in the residential cleaning industry. "We pride ourselves on the quality and caliber of our clients and adding The Maids to that roster continues a long tradition of working with the best of the best," Kovac said. "By delivering relevant and strategic communications solutions, we aim to contribute strategically to the success The Maids and its franchisees have consistently enjoyed since it was founded in 1979."

The Maids ranked #1 in the residential cleaning category in the Entrepreneur magazine Franchise 500 in 2007, 2008 and 2009. Additionally, The Maids has annually ranked as the fastest-growing residential cleaning franchise in Entrepreneur magazine for the past four years and is the only residential cleaning company that cleans for health. Its 22-Step Healthy Touch Deep Cleaning System®, which features environmentally preferable cleaning products, a state-of-the-art back pack vacuum with HEPA filtration, and methodical cleaning practices, is guaranteed to make homes cleaner and healthier.

About Nicholson Kovac, Inc.:
Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the heart of Nicholson Kovac's work is Relevant IngenuitySM a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients. For additional details, visit http://www.nicholsonkovac.com or follow us on Twitter at http://twitter.com/nicholsonkovac or http://twitter.com/FPeteKovac.

About THE MAIDS Home Services:
The Maids Home Services is the only residential cleaning franchise that cleans for health, providing the most thorough housecleaning in the industry. Started in 1979, The Maids provides regular maintenance cleaning and additional home services to clients in over 40 U.S. states and three provinces in Canada. The Maids' exclusive 22-Step Healthy Touch® Deep Cleaning System is comprehensive and meticulous, utilizing state-of-the-art equipment, environmentally preferable products and a systematically engineered cleaning method. The Maids' teams of four are professionally trained and supervised, uniformed, bonded and insured.

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Renee Robinson

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