Save a Little Green this Spring with General Mills’ Shrek Forever After Event

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General Mills, in coordination with DreamWorks Animation, announces in-store savings to celebrate the premiere of the new movie Shrek Forever After™. Throughout April and May, consumers can purchase specially-marked packages of General Mills products and receive promotions and saving around all the movie’s favorite characters.

General Mills, in coordination with DreamWorks Animation, announces in-store savings to celebrate the premiere of the new movie Shrek Forever After™. Throughout April and May, consumers can purchase specially-marked packages of General Mills products and receive promotions and saving around all the movie’s favorite characters.

Consumers can find in-store savings on their favorite General Mills brands, including Fruit Roll-Ups®, Yoplait®, Cheerios®, Golden Grahams®, and Green Giant®. Look for coupons in your Sunday paper featuring unique savings opportunities and find downloadable coupons across many General Mills products online at everydaysaver.com/events/Shrek.

At participating retailers, specially marked packages of General Mills products will feature Shrek® character water squirters, character neon markers and tongue tattoos that feature your favorite characters Shrek®, Princess Fiona®, Donkey, and Puss in Boots®.

Celebrate your happily ever after with General Mills big green savings. Save by visiting everydaysaver.com/events/Shrek and participating retailers for savings and promotions.

The new Shrek Forever After™ hits movie theatres on May 21, 2010. For more information on the movie, visit http://www.shrekforeverafter.com.

For more information contact: Shera Balgobin, Shera.Balgobin(at)genmills(dot)com, 763-293-1212

About General Mills
One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. Visit http://www.generalmills.com.

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Shera Balgobin
General Mills
763-293-1212
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