CUnet Selects PerformLine's Campaign Verification Platform PerformMatch™ to Monitor Compliance of Higher Education Performance Marketing Traffic Sources

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PerformMatch™'s Campaign Verification Technology Provided Increased Brand Protection and Compliance Monitoring for Higher Education Performance Marketing Leader CUnet

PerformLine, an online ad verification company, today announced that its campaign verification platform PerformMatch™ has been selected by CUnet, a leading interactive educational marketing firm, to help keep publishers compliant with their marketing guidelines. The application of PerformMatch™ enables CUnet to better manage compliance and brand protection for their higher education clients.

CUnet began working with PerformMatch™ in January 2010 to increase affiliate accountability and augment the transparency of the brands' ad campaigns. CUnet uses the PerformMatch™ technology to automate the verification process and provide data that the account teams can quickly act on.

"The PerformMatch™ platform has greatly increased the efficiency of our creative compliance operations," said Matt McLaughlin, President of CUnet. "PerformLine has provided our account teams with a unique set of automated tools that make CUnet even better at detecting and resolving questions regarding third-party display of our clients' promotional copy and student inquiry forms."

PerformMatch™ is the first real-time end-to-end campaign verification platform that provides advertisers and their agencies with full transparency into where and how their ad creative is appearing on publisher and affiliate web sites. The platform offers advertisers compliance monitoring; brand protection; and an improved ROI by identifying and eliminating wasted spend.

"The PerformMatch™ technology has proven to be an excellent compliance management tool for the higher education sector," said Alex Baydin, CEO of PerformLine. "We are very pleased to be working with the team at CUnet in helping them provide their higher education clients with the latest compliance and brand protection technologies available."

About PerformLine, Inc.:
PerformLine, Inc is an online marketing and technology company focused on delivering campaign verification products and services for Advertisers, Agencies, Publishers and Ad Networks. The demand for transparency, brand protection and independent verification resulted in PerformMatch™- the broadest reaching campaign verification platform in-market, offering Display, Email and Lead Generation verification all in one place. PerformLine, Inc. was founded in 2007 in New York, NY. For more information, visit http://www.performline.com.

About CUnet:
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. Founded in 2003, the company has grown rapidly to oversee the promotional campaigns of over 1,000 colleges, universities, and career schools throughout the United States and Canada. CUnet is dedicated to creating cost-effective marketing programs using a mix of online media strategies and formats to find prospective students, generate qualified responses, and maximize enrollments and starts. CUnet is a subsidiary of Nelnet, a leader in education planning and financing for more than 30 years. CUnet is based in Paramus, NJ. For more information, visit http://www.cunet.com.

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