Specialized Document Management Products Challenging ECM Mega-Suites

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Real Story Group 2010 Market Analyses Reveal Tech Buyer Risks

The divide between “Enterprise Content Management Suite” platform vendors and more specialized Document Management product suppliers is becoming more pronounced, giving buyers more choices to address a broad range of content management challenges, according to new research by The Real Story Group (formerly CMS Watch).

The Real Story Group released its annual Enterprise Content Management (ECM) and Document Management Marketplace overviews earlier this week, including “Cross-Check” charts for both sets of vendors. The overviews assess changes that have occurred in the previous 12 months, as well as trends emerging in today's marketplace. 

This research differs from other market analyses by focusing on needs and impact for the buyers and users of technology, not the sellers.  “It’s a risk mitigation report,” notes Real Story Group analyst Alan Pelz-Sharpe, “giving you an inside look at what is really going on among the vendors and what you need to know to make the right procurement decisions.”

Given the divide between the more focused Document Management market and ECM suites, The Real Story Group has created two Cross-Checks.

Note that there are no “leading” vendors or “magic” segments here. A vendor’s suitability may depend on the enterprise customers’ risk profile, as well as the “fit” of the technology itself, which The Real Story Group evaluates in its subscription-based research.

Other key takeaways from this analysis conclude that:

  • There is continued consolidation at the top end of the market
  • More focused Document Management vendors continue to thrive
  • International and non-traditional options (open source/cloud) continue to disrupt both markets
  • SharePoint 2010 will be remain a strong contender and competitor -- but typically not a replacement system

Just as importantly, the ECM market is strong and continues to grow, with dozens of viable supplier options targeting specific business problems. “When it comes to selecting the best technology for your enterprise, you must look beyond ‘the top right quadrant,’” argues Real Story Group founder Tony Byrne. “Otherwise you’ll blind yourself to many other great options.”

The complete research can be found at http://www.eiwatch.com/Research/Channel/ECM/

About The Real Story Group

The Real Story Group evaluates content-oriented technologies, offering head-to-head comparative reviews of leading solutions. Through highly detailed technical evaluations and advisory services, The Real Story Group helps to sort out the complex landscape of potential solutions so that buyers can minimize the time and effort to identify technologies suited to their particular requirements. To retain its independence as a totally impartial analyst firm, The Real Story Group works solely for solutions buyers and never for vendors. Research services cover: Web Content Management, Web Analytics, Digital Asset Management, Enterprise Content Management, SharePoint, Enterprise Collaboration and Community Software, Enterprise Portals, Enterprise Search, and Multi-channel Publishing. For more information, please visit: http://www.realstorygroup.com.

Follow The Real Story Group on Twitter @realstorygroup

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Jarrod Gingras
Real Story Group
617 340-6464 ext. 105
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